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Google Web Fundamentals: Monetization

developers.google.com

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Re: Google Web Fundamentals: Monetization

#42

Post by petercooper »

smaddock wrote: post #25

I have a landing page for an application I've made which users then click through to navigate to other websites. This single page gets around 1-2 million views a month and I'd like to place an ad on the page if possible. However, Google AdSense denied me being that the page doesn't actually have enough content for them to automatically determine relevant ads. What other options do I have to get an ad placed onto the…

You could get creative, but it'd definitely involve spending some time.

I'd use the space myself for building an e-mail list, Twitter following, Facebook following, or similar which could then be used to make money further down the line. I don't know much about your game mod/project but if everyone going through that page is an avid Steam user and gamer, if you could get 100k people following on Twitter, on an e-mail list, on Facebook, etc, that's a very valuable audience for many people.

TL;dr - Don't let third parties advertise on the page, use the space to build your own audience, then sell advertising/make money on the back end.

Re: Google Web Fundamentals: Monetization

#46

Post by Donzo »

smaddock wrote: post #25

I have a landing page for an application I've made which users then click through to navigate to other websites. This single page gets around 1-2 million views a month and I'd like to place an ad on the page if possible. However, Google AdSense denied me being that the page doesn't actually have enough content for them to automatically determine relevant ads. What other options do I have to get an ad placed onto the…

Best thing you can do is create a content heavy blog type site with 10 pages or so with 500+ well written words on each page. Submit your blog type site for AdSense approval. Once you get one site approved, you have a publisher account and you can use the ad code on all sites that comply with the TOU.

There is no formidable AdSense competitor or alternative.

Re: Google Web Fundamentals: Monetization

#48

Post by Artistry121 »

nilved wrote: post #47

I'm very disappointed that monetization is, in Google's perspective, a fundamental part of the web. Don't be evil never existed.

Monetization has nothing to do with good or evil. Being part of the web has costs and this is a discussion of a way to cover or create more value than those costs.

It may be sad that advertising is the main means of monetization, but I still find google's ads to sometimes be helpful and rarely be annoying.

Re: Google Web Fundamentals: Monetization

#49

Post by eevilspock »

Artistry121 wrote: post #48
nilved wrote: post #47

I'm very disappointed that monetization is, in Google's perspective, a fundamental part of the web. Don't be evil never existed.

Monetization has nothing to do with good or evil. Being part of the web has costs and this is a discussion of a way to cover or create more value than those costs. It may be sad that advertising is the main means of monetization, but I still find google's ads to sometimes be helpful and rarely be annoying.

How you monetize[1] has a lot to do with good and evil. Certainly the web has costs, but the honest and pro-free market thing to do is transparently make users pay those costs, not dishonestly tell them something is free and when in fact you are making them pay all the costs and much more[2].

Free markets only work in so far as consumers make informed purchase decisions, weighing benefits against costs. Advertising obfuscates and increases costs in the most insidious way.

--

[1] Does a baker speak of "monetizing" bread? No, because a baker uses a straightforward and honest business model: Make bread that people need or desire, price it right, and they will buy it. Yes, the baker is technically monetizing bread, water and yeast, but to actively think in those terms puts one into the mindset of "How do I unload this bread, water and yeast onto people and somehow get them to pay me?" which in turn makes it easy to slip on the addendum, "get them to pay me no matter the means."

[2] https://news.ycombinator.com/item?id=7485773

Re: Google Web Fundamentals: Monetization

#50

Post by Ecio78 »

callmeed wrote: post #28
smaddock wrote: post #25

I have a landing page for an application I've made which users then click through to navigate to other websites. This single page gets around 1-2 million views a month and I'd like to place an ad on the page if possible. However, Google AdSense denied me being that the page doesn't actually have enough content for them to automatically determine relevant ads. What other options do I have to get an ad placed onto the…

https://buysellads.com/

I was going to suggest it, even though I had zero success using it (as a buyer, not as a seller)
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