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Show HN: ExitIntent – Convert bouncing visitors to leads and customers

exitintent.io

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Re: Show HN: ExitIntent – Convert bouncing visitors to leads and customers

#21

Post by neil_s »

gt5050 wrote: post #16
lmartel wrote: post #14

It seems significant that the ExitIntent site doesn't use ExitIntent, aside from in the demo. Is it because they know deep down it's annoying and spammy?

We do use ExitIntent on our site. Please click on "See it in action" link below. We kept it like this so that if user wants to see the demo multiple times , they can see it working. The actual exitintent wouldn't work if user wanted to see it multiple times, as popups are shown only once per user per site

Damn that was bad design. I clicked the massive green "Try it now" call to action, fully expecting that to be the demo. Since that comes before the tiny "See it in action" link, and it moves me to a new page, I didn't see it. Next I tried just actually going towards the close tab button, but the demo wasn't already activated. At this point I would have hit the close tab button if it weren't for these comments.

Re: Show HN: ExitIntent – Convert bouncing visitors to leads and customers

#22

Post by Devolver »

gt5050 wrote: post #19
Devolver wrote: post #17

Earlier quoted context omitted.

You're competing with SumoMe, which does essentially the same thing + is free (with one-off cash charges for upgrades/prettier templates, etc). What's the differentiation here?

SumoMe is not exactly free(they have paid upgrades as you suggested). The differentiating factor is the WYSIWYG pop builder which lets you completely customize the popup to match your website.

$19-499/month seems pretty expensive for that.

Re: Show HN: ExitIntent – Convert bouncing visitors to leads and customers

#23

Post by delecti »

joelrunyon wrote: post #12
delecti wrote: post #8

Maybe I'm not "most users", but that would immediately kill any interest I had in a site I was browsing. The way I view it is, my attention is something I bestow upon a website, it's not something you have a right to grab without my permission like this. On a more constructive note, how do you intend to deal with false positives among users that have multiple displays? If I were interested and wanted to share the lin…

I think this is a useful viewpoint on the matter - "Should I use those annoying popups?" = http://socialtriggers.com/annoying-popups/

I suppose I can't really argue with the data (assuming it's generalizable). So it seems this tool will annoy people like me, but otherwise might be a net positive.

Re: Show HN: ExitIntent – Convert bouncing visitors to leads and customers

#24

Post by dnstock »

gingerlime wrote: post #6

This seems similar to bounceexchange[0], and I think the idea is generally good. Try to grab people's attention at the last minute when they're already planning on leaving your website anyway. Last-ditch effort that can't really upset too much, especially since you already lost them. Of course it depends on how spammy those popups end-up being, but at least from a couple of sites that I've seen and who use bounce exc…

The innovation behind Bounce Exchange is not an overlay or some Javascript code, it is the intelligence of the overall platform.

There are many underlying factors being analyzed which allow the platform to understand the users of a given website and address each one individually. This is not a simple challenge, and goes well beyond what a single user might realize or be able to articulate.

It takes a whole lot of continuous optimizing, refactoring and testing from a technological and business standpoint. The results this produces are unmatched, and this is why enterprise firms pay for it.

Re: Show HN: ExitIntent – Convert bouncing visitors to leads and customers

#25

Post by richardbrevig »

delecti wrote: post #8

Maybe I'm not "most users", but that would immediately kill any interest I had in a site I was browsing. The way I view it is, my attention is something I bestow upon a website, it's not something you have a right to grab without my permission like this. On a more constructive note, how do you intend to deal with false positives among users that have multiple displays? If I were interested and wanted to share the lin…

Seriously, though, this looks a LOT better than the other services that provide this. They're often based on "acceleration" and direction of the cursor. So, I usually set them off just while going to click on a link. If this really only goes off when the person takes their mouse off the screen, bravo. I also noticed in a comment on here that it only goes off once per user per site: again, the competition have (at least it seems to me in memory) hit me with their "don't leave us" screen multiple times on the same visit.

Summary: this has 2 superior functions their competitors don't have.

Re: Show HN: ExitIntent – Convert bouncing visitors to leads and customers

#27

Post by chatmasta »

delecti wrote: post #8

Maybe I'm not "most users", but that would immediately kill any interest I had in a site I was browsing. The way I view it is, my attention is something I bestow upon a website, it's not something you have a right to grab without my permission like this. On a more constructive note, how do you intend to deal with false positives among users that have multiple displays? If I were interested and wanted to share the lin…

On the other hand, if the user is already leaving the site, is there any reason not to try to bring them back? It seems like a no-lose proposition.

Of course, there is the possibility that the user is not leaving permanently, and your tactics actually convince him that he should. But I assume that the revenue gained from convincing would-be deserters to stay, outweighs the revenue lost by convincing would-be returners to desert.

I base this assumption on the fact that, like you said, all users are not like you. So many websites already employ this tactic, that many users as likely immune to it, or at least ambivalent toward it as a marketing tactic. I doubt most users who are seriously interested in your product would abandon purchase because of a distaste for your marketing tactics (or even that they would harbor such distaste). After all, you can't fault a company for trying to convert as many users as possible. This tactic is so common that if you abandon every product offering using it, you might be left with few high quality products from which to choose.

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