If Apple wanted to add official support for a new language I would think it would have been a better move to use something that already has an established following and could potentially attract new developers over. Something like Ruby/Python/Lua would seem to fit the bill nicely.
We've already seen Ruby can be done successfully on Mac with MacRuby and RubyMotion, but it nevers get full support from Apple.
Adding an additional programming language that binds me only to Mac platforms doesn't give me a whole lot of incentive.