I don't understand why companies are obsessed with diversity just for the sake of it. Edit: I am mexican, and I personally wouldn't like to be hired for diversity reasons, I would prefer to be hired on my abilities.
I agree. I am a Russian Jew and I never needed or wanted to be hired based on diversity needs.
The article specifically discusses Google's attempts to lure people of diverse backgrounds into computer science earlier, so that there is more diversity among the qualified candidates applying at Google.
Nobody at Google got hired to fill a diversity quota.