As a Midwesterner, I am slightly put off by the use of the term "outsourcing" in the title. Considering the term wasn't used in the article I feel it carries negative connotation. Maybe I am reading too deeply into this...
Also, virtually every company in the world outsources. Do you use an external account for tax compliance? Outsourcing. Do you have a lawyer that's on a contract? Outsourcing. You got that advertisement created for your online ad campaign from a marketing company? Outsourcing.
Using the word outsourcing here is not correct. They are paying full-time employees and managing them as such.