I'm not saying Facebook is astroturfing, but there seems to be a lot "new" accounts when these thing come up.
Facebook CPC – Don't Waste Your Money
131–140 of 172 posts
Re: Facebook CPC – Don't Waste Your Money
#132Earlier quoted context omitted.
Well, I used to scrape audiences from open groups in order to get extremely targeted segments. That works.
Just in case someone else thinks of doing this; it's totally against the Facebook Ad Guidelines There's other ways of doing exactly that which maintain user privacy and are within the guidelines though.
Other ways are?
Re: Facebook CPC – Don't Waste Your Money
#133Earlier quoted context omitted.
I don't know if you're doing it already, but in the interest targeting you can include professions too and it will target people who have it set to their "work" on FB; plus adding hospitals to workplace targeting you can quickly close the gap And as another handy tool, you can use the FB ads api without authentication to perform certain types of search: http://graph.facebook.com/search?type=adworkplace&q=hospital...…
Thanks for the tip! Were professions added recently? "Doctor of Medicine" wasn't on the list at the time we put up the ads a month ago. For workplace targetting, it looks like none of the hospitals in our current markets (Balkans) are in the system, so it's not as useful. We had a similar problem when trying to target people with "Medical School" as education and got something like 10 people total, seems education as…
Yes, FB added the ability to target job titles in February this year: http://adage.com/article/btob/facebook-takes-shot-linkedin-j...
Re: Facebook CPC – Don't Waste Your Money
#134So to sum up the article: advertising in an information cesspool renders bad results.
Call me a hater, I am one, and completely revel in the privilege :)
Re: Facebook CPC – Don't Waste Your Money
#135Earlier quoted context omitted.
What is the driver of false clicks on FB? So far as I know it isn't like Google where a third party will be paid something for the click. Isn't FB the only one getting paid when I click a FB ad?
> What is the driver of false clicks on FB? Facebook's reputation as en effective advertiser is improved. As Deep Throat said during the Watergate scandal, "Follow the money."
How fake clicks that don't generate business results would improve Facebook reputation as an effective advertiser ?
Actually every time these posts comes out (once a week lately) Facebook reputation is hurt.
Re: Facebook CPC – Don't Waste Your Money
#136I don't know about the bot/fraud accusation, but do not listen to the conclusion here. Those bounce rates are not the overall average and it's irrelevant anyway. With any online advertising you need to track conversions. Optimize & spend based on those, not based on hearsay or anecdotes. Hearsay and anecdotes are for deciding to try it and Facebook is so big that you should try it anyway. There are unlimited examples…
I think people just want to know what they're paying for...
I don't think the article in anyways suggest that they have a perfect advertising campaign.
He's just talking about the discrepancy between what FB reports and what he sees. I don't see how any of what you wrote actually relates or is pertinent to the article.
It looks like you just took offense, along with a lot of other commenters, to criticizing Facebook.
Re: Facebook CPC – Don't Waste Your Money
#137Earlier quoted context omitted.
What is the driver of false clicks on FB? So far as I know it isn't like Google where a third party will be paid something for the click. Isn't FB the only one getting paid when I click a FB ad?
> What is the driver of false clicks on FB? Facebook's reputation as en effective advertiser is improved. As Deep Throat said during the Watergate scandal, "Follow the money."
I didn't get that. Elaborate?
Re: Facebook CPC – Don't Waste Your Money
#138Desktop and iPhone traffic are better converting than Android traffic, so advertisers bid higher to display on these platforms.
For this type of website, he should be bidding desktop - will pay maybe 40% more per click, but much better site engagement.
FB Ads still have a long way before the tools are as robust as Adwords, but learn the platform and run more tests before you trash it. Unless you're going for something ultra-targeted it's rare to nail a CPC platform on the first go.
Re: Facebook CPC – Don't Waste Your Money
#139Earlier quoted context omitted.
How confident?
sig=0.05, but please don't trust that for anything meaningful. This is sloppy 8am blog post response statistics. My personal confidence is basically 0. I just wanted to communicate the idea that 60 impressions was insufficient to make this judgement.
If I'd do such a study, I'd pick a lower confidence interval, like 0.2. This is not a big scientific break through, or a business critical decision. This is a theorem that we're evaluating to be worthy of deeper investigation.
If there's an 80% (also known as 'a significant') chance that the conversion rate is significantly lower than that of Google hits then I'd say that warrants deeper investigation.
That's why it's important to always begin research with a hypothesis, not just randomly throw a confidence interval of a something in there :)
Re: Facebook CPC – Don't Waste Your Money
#140Earlier quoted context omitted.
Are you really getting $0.10 installs via Facebook Mobile ads? If so you're performing better than any FB ad account I've seen in the last 6 months (and I've seen a lot). Even gaming doesn't perform close to this well. If this is actually true you should be doing affiliate installs which routinely pay out $1 with no (or high) caps. You could literally make tens of thousands of dollars daily.
Where can you find affiliate arbitragers like this? Totally get that he/she should be doing this, but how do you find the people doing this effectively? I'm all for paying when someone has figured this out, because the installs I get often make me want to give up trying. Thanks!
Search mobile CPA networks.