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Facebook CPC – Don't Waste Your Money

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Re: Facebook CPC – Don't Waste Your Money

#121

Post by arkonaut »

jamiequint wrote: post #109
napoleoncomplex wrote: post #39

Like others have said, it really depends on what you're selling and who you're targetting. Our example (country specific mobile app for doctors), spent 100 € on AdWords, end result was literally 0 app installs, 0 sign-ups, 0 everything. Medical keywords are expensive, no chance of sending them directly to the App Store/Play Store (that we saw at least), and no other useful targetting. Here come Facebook mobile instal…

Are you really getting $0.10 installs via Facebook Mobile ads? If so you're performing better than any FB ad account I've seen in the last 6 months (and I've seen a lot). Even gaming doesn't perform close to this well. If this is actually true you should be doing affiliate installs which routinely pay out $1 with no (or high) caps. You could literally make tens of thousands of dollars daily.

Where can you find affiliate arbitragers like this? Totally get that he/she should be doing this, but how do you find the people doing this effectively? I'm all for paying when someone has figured this out, because the installs I get often make me want to give up trying. Thanks!

Re: Facebook CPC – Don't Waste Your Money

#122

Post by joncalhoun »

jamiequint wrote: post #109
napoleoncomplex wrote: post #39

Like others have said, it really depends on what you're selling and who you're targetting. Our example (country specific mobile app for doctors), spent 100 € on AdWords, end result was literally 0 app installs, 0 sign-ups, 0 everything. Medical keywords are expensive, no chance of sending them directly to the App Store/Play Store (that we saw at least), and no other useful targetting. Here come Facebook mobile instal…

Are you really getting $0.10 installs via Facebook Mobile ads? If so you're performing better than any FB ad account I've seen in the last 6 months (and I've seen a lot). Even gaming doesn't perform close to this well. If this is actually true you should be doing affiliate installs which routinely pay out $1 with no (or high) caps. You could literally make tens of thousands of dollars daily.

This may also be a product of scale. Cost per install is likely to change vastly as you increase spend from 40 to 40k.

Re: Facebook CPC – Don't Waste Your Money

#123

Post by pbreit »

napoleoncomplex wrote: post #39

Like others have said, it really depends on what you're selling and who you're targetting. Our example (country specific mobile app for doctors), spent 100 € on AdWords, end result was literally 0 app installs, 0 sign-ups, 0 everything. Medical keywords are expensive, no chance of sending them directly to the App Store/Play Store (that we saw at least), and no other useful targetting. Here come Facebook mobile instal…

App install advertising is totally different from CPC.

Re: Facebook CPC – Don't Waste Your Money

#124

Post by hagbardgroup »

jseliger wrote: post #111
hagbardgroup wrote: post #105

Oh boy. Another one of these posts. While you can self-serve advertising, it is not necessarily a good idea, in the same way that representing yourself in court is not necessarily a good idea. Facebook cares much less about fraud than Google does, because FB has been under much less external pressure from shareholders to do it. That is not to say that various Google properties do not have fraud issues still. This is…

All that being said, I hope that this is helpful to you I'm not the OP, but WRT point number one, what in your mind would qualify as better copy, and better a better call to action, and logo?

Not qualified to comment on the logo design.

It's just in a haphazard location. Humans read left to right and are attracted to faces. The logo is off there in the lower left corner. The lady is to the right of the copy. If this ad were in Hebrew, that would be fine, because that language reads right to left. English goes left to right.

'Better' copy is what tests better with the market. I do not know what is better. I have inklings on what direction to move in to improve the campaign.

I would test the current image copy vs. 'Join the 100,000+ people like you who have saved money with BudgetSimple.'

Body copy test: You can become financially secure using our free budget planning service.

Button test: 'I want my free budget' or 'Teach me to save money' -- 'learn more' is too generic.

Like most ads for tech of most kinds this is a little too heavy on the features and not enough on the 'what's in it for me?' No one cares about 'getting a better understanding of their finances' except accountants. No one gets excited about budgets except for politicians eager to spend money that belongs to other people.

Individuals want more money. They want safety. They want financial security. They want control over their own life.

If the OP wants to run a female-targed campaign, it'd be a great opportunity to pose as the authority and quote a magazine article about the problems that some women have with credit card debt or general financial planning, and reference that in the ad. This just comes to mind because a friend of mine wrote a feature for Cosmo on this topic a couple years ago. Ads that do not come off as pushy and instead present themselves as trustworthy, useful information can win over the trust of the target audience better.

If it is really just Oz, then Oz up the ad. Australians would care more about joining 20,000 other Australians just like them than 100,000 Yanks, for example.

There is a dude who runs a budgeting business off of Something Awful banner ads that I remember from a few years back that uses goon jargon to establish rapport with the target audience. He succeeded by matching the tone and content of his message to the readers in the right context.

Re: Facebook CPC – Don't Waste Your Money

#125

Post by DivByZero »

Silhouette wrote: post #75
DivByZero wrote: post #36

Earlier quoted context omitted.

Screw the cpc and the fake clicks :) they exist, nothing you can do about it, live with it. The only thing you should consider to get to any conclusion is the overall CPA. Facebook is a different beast from AdWords, you cannot simply target people searching for "Online budgeting tool". You have to find a good demographic and that requires lot's of testing. From that point of view $50 is actually meaningless. Yeah ...…

You're saying that if Facebook is fraudulently charging advertising customers for more than they are really supplying, that's OK and we should all just deal with it? Really? FWIW, the last few small scale Facebook campaigns we've run at one of my companies followed a broadly similar pattern to the one described in the article, and we too have checked against our various analytics tools and server logs for comparison,…

Of course I'm not saying that it's extremely frustrating both to have click fraud and having little data from Facebook to better understand what's going on. I totally agree with that.

However: 1) I don't think Facebook would be so stupid to intentionally fraud on clicks ... the damage could be much bigger than the gain. I'm pretty sure this is mainly due to click farm, bots and so on.

2) I don't care about the click fraud. I don't advertise to get clicks. I advertise to get customers. As long as the overall CPA I get from Facebook is lower than AdWords I'll keep advertising on Facebook.

Re: Facebook CPC – Don't Waste Your Money

#126

Post by bigbugbag »

Interesting post but it's hardly news, a few years back when facebook was struggling to make money I remember reading a detailed article about how facebook delving into advertisement could mean the end of the web as we know it and by that it meant the end of ad-supported websites.

First facebook ads would drive online ads pricing towards the bottom, then it would make obvious something almost all of us know: online advertisement is mostly an overpriced scam that doesn't work and most netizens despise.

Then the usual business model to support costs for running a website would crumble and disappear.

Sadly I can't find this article now (thanks to google tweaking its search engine, it's now hardly possible to find an old results or anythine relevant past the first half of the first results page), but I remember it pointed out that facebook users are much less receptive to ads than google search users. People using a search engine are actively looking for something and ads can be actually be useful to them, but for people looking for social interactions with people they know ads are quite useless and an annoyance.

Right now facebook lack of transparency and accuracy in their ad business means more profit and less trouble for them while hiding the elephant in the room, so don't expect the situation to change soon unless they're given incentive to do so.

Re: Facebook CPC – Don't Waste Your Money

#128

Post by babuskov »

jamiequint wrote: post #109
napoleoncomplex wrote: post #39

Like others have said, it really depends on what you're selling and who you're targetting. Our example (country specific mobile app for doctors), spent 100 € on AdWords, end result was literally 0 app installs, 0 sign-ups, 0 everything. Medical keywords are expensive, no chance of sending them directly to the App Store/Play Store (that we saw at least), and no other useful targetting. Here come Facebook mobile instal…

Are you really getting $0.10 installs via Facebook Mobile ads? If so you're performing better than any FB ad account I've seen in the last 6 months (and I've seen a lot). Even gaming doesn't perform close to this well. If this is actually true you should be doing affiliate installs which routinely pay out $1 with no (or high) caps. You could literally make tens of thousands of dollars daily.

I got something similar (about $0.11 per click, $0.18 per install) on my Android game:

http://bigosaur.com/blog/28-facebook-ads-android-players

You need to use the targeting options, otherwise you're wasting money.

Re: Facebook CPC – Don't Waste Your Money

#129

Post by napoleoncomplex »

jamiequint wrote: post #109
napoleoncomplex wrote: post #39

Like others have said, it really depends on what you're selling and who you're targetting. Our example (country specific mobile app for doctors), spent 100 € on AdWords, end result was literally 0 app installs, 0 sign-ups, 0 everything. Medical keywords are expensive, no chance of sending them directly to the App Store/Play Store (that we saw at least), and no other useful targetting. Here come Facebook mobile instal…

Are you really getting $0.10 installs via Facebook Mobile ads? If so you're performing better than any FB ad account I've seen in the last 6 months (and I've seen a lot). Even gaming doesn't perform close to this well. If this is actually true you should be doing affiliate installs which routinely pay out $1 with no (or high) caps. You could literally make tens of thousands of dollars daily.

I think it is due to multiple factors, but mainly the small, targeted scale of the audience, the usefulness of the product to that audience, and our first mover advantage.

For example, with less than 50 €, the ad has already been seen by around 15 % of the total audience. No matter how much we throw in, it's going to be going slower and slower from now on. But it is enough for us to get seeded among a few hundred medical professionals, and then rely on word of mouth to carry us forward.

Edit: It's also a free app, just to make that clear.

Re: Facebook CPC – Don't Waste Your Money

#130

Post by bigbugbag »

southflorida wrote: post #116
bigbugbag wrote: post #56

Earlier quoted context omitted.

Please enlighten us about those right circumstances that somehow magically turn facebook ads into successful and profitable campaigns.

niche, target audience, budget and testing... your welcome.

How is that specific to facebook ? Also this looks a lot like what OP did which failed to be even close to be as succesful as search engine ads.
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