oh look , at okcupid we just found out a way to use the current news as advertising! i think such stuff despises more than eich's support for prop 8.
That said, I want to stand up for a couple of my friends who work at OKCupid. They're excellent people and I don't believe the culture at OKC would be okay with using this as a vector for advertising. I'm confident they believe what they're saying and I wish more companies would take a stand against the bigots you like.