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A Breakup Letter to Facebook from Eat24

blog.eat24hours.com

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Re: A Breakup Letter to Facebook from Eat24

#11

Post by TillE »

antr wrote: post #2

Every day that goes by I am more convinced that the Twitter stream is the best way to communicate, as a brand and as a consumer. On Twitter, as in Facebook, I follow/like whatever brands I find interesting, engaging and resonate with my believes/interests. If I see that a brand does/say something I don't like, I simply unfollow/unlike. What Facebook is doing is (over)engineering how my relationship with brands/people…

Twitter could really use extra (optional) tools for managing different relationships, but I definitely agree that trying to algorithmically filter what I see is ultimately the wrong way to go with anything that resembles current social networks.

Keep it simple, and use your clever algorithms to present me with concrete choices, rather than simply enforcing them with no input.

Re: A Breakup Letter to Facebook from Eat24

#13

Post by WoodenChair »

peteretep wrote: post #4
randomflavor wrote: post #3

Silly post. Facebook is a business. Just like in Costco, you don't get free samples forever. At some point you need to buy the bagel bites to get full at home.

The point you are missing: this business considers itself to be a content creator and value adder, and they do that because Facebook has previously encouraged that. Now Facebook are saying that they don't care how compelling your content is, if you are commercial in any way, you have to pay. That's not how a social network is meant to work.

Who exactly defines "how a social network is meant to work?" Seeing as Facebook is one of the two most defining social networks of the social network era I think they at least have a say.

Re: A Breakup Letter to Facebook from Eat24

#14

Post by adam74 »

voyou wrote: post #8
randomflavor wrote: post #3

Silly post. Facebook is a business. Just like in Costco, you don't get free samples forever. At some point you need to buy the bagel bites to get full at home.

Exactly. Eat24 is mad that Facebook won't carry their ads for free, and I can't say that that's a position I have much sympathy for.

They are mad because Facebook did a bait-and-switch.

Re: A Breakup Letter to Facebook from Eat24

#15

Post by MicroBerto »

Sounds like they're cutting off their nose to spite their face.

Why not just go with the 100% free route and accept less engagement on their posts? They will still profit. People will still come to Facebook and search for them.

I'm no fan of Facebook either, but this just seems childish. In the end, it's not Facebook who's hurt. It's them and their FB-only fans.

Re: A Breakup Letter to Facebook from Eat24

#16

Post by impendia »

maxerickson wrote: post #6
antr wrote: post #2

Every day that goes by I am more convinced that the Twitter stream is the best way to communicate, as a brand and as a consumer. On Twitter, as in Facebook, I follow/like whatever brands I find interesting, engaging and resonate with my believes/interests. If I see that a brand does/say something I don't like, I simply unfollow/unlike. What Facebook is doing is (over)engineering how my relationship with brands/people…

Why do you want to engage with brands? I don't mean that to be antagonistic, I just don't have much understanding of that particular thing.

I've been very surprised to notice this myself. But it really is true.

Companies like Best Buy, Applebee's, Hilton each have over a million likes. Even much-maligned United Airlines has nearly 700,000.

Re: A Breakup Letter to Facebook from Eat24

#18

Post by ivanca »

randomflavor wrote: post #3

Silly post. Facebook is a business. Just like in Costco, you don't get free samples forever. At some point you need to buy the bagel bites to get full at home.

Silly answer because if you read the post you realize that they did pay for advertisement, is just that not even that works because it just brings spammy/fake likes.

Re: A Breakup Letter to Facebook from Eat24

#19

Post by belorn »

voyou wrote: post #8
randomflavor wrote: post #3

Silly post. Facebook is a business. Just like in Costco, you don't get free samples forever. At some point you need to buy the bagel bites to get full at home.

Exactly. Eat24 is mad that Facebook won't carry their ads for free, and I can't say that that's a position I have much sympathy for.

Or Eat24 is mad that Facebook are demanding money to carry Eat24 contents for free.

If spotify started to demand money for artists rather than pay them, artists would start to get angry.

Re: A Breakup Letter to Facebook from Eat24

#20

Post by joelrunyon »

maxerickson wrote: post #6
antr wrote: post #2

Every day that goes by I am more convinced that the Twitter stream is the best way to communicate, as a brand and as a consumer. On Twitter, as in Facebook, I follow/like whatever brands I find interesting, engaging and resonate with my believes/interests. If I see that a brand does/say something I don't like, I simply unfollow/unlike. What Facebook is doing is (over)engineering how my relationship with brands/people…

Why do you want to engage with brands? I don't mean that to be antagonistic, I just don't have much understanding of that particular thing.

Some brands are fun or interesting. Some I'm willingly give money to. Not all brands are faceless corporations.
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