Okay, Okay. I get the crying from the threes developers and all, but there is a key difference between why 2048 did phenomenally well and threes didn't.
2048 is a game that was HACKED together and displayed on HACKER news and made open source for the sole purpose of independent HACKING, and indie creativity.
In fact, 2048 has got to be the best case study of how HACKING went viral, not so much about how the game went viral, even if that is what theoretically happened.
From that perspective, the THREEs game is just collateral damage and not really what matters here. The Threes game's developers in effect are all crying about how people are misusing their ideas, copying all the wrong details, and not copying what is the true flattery of the game in the first place. And they wrote a blog post to brag about it all! But little do they understand that people (hackers) take what they like and leave the rest.