Earlier quoted context omitted.
Eich was actively trying to stop what many people think should be a human right. He should face flak, and get a hard time over it, they should threaten his position. Even if they don't get him out of CEO it will make the next idiot that's high up in a company think twice before donating to stop human rights.
(touching this issue with all due care as not to call in the activists; read all the way through before replying) Redefinition of marriage is not a human right, sorry. I can't decide I'd like to marry my work and have society accept that as marriage. Marriage has a definition, that up until now hasn't included gay couples. Changing that is not trivial, is not a law of nature and is not supportable on human rights gro…
Oh wait, they did: http://en.wikipedia.org/wiki/Separate_but_equal