I admire Notch standing up for what he believes in, but I just can't see how Facebook is creepier than anything else or affects the acquisition of Oculus. It's not like the gaming device is going to give Facebook any extra information it most likely doesn't already have on you.
It is also a known fact that Amazon are trying to move into the gaming space, as are others and what better way to move into a space that is largely undominated than buying the Oculus? If Facebook didn't buy Oculus, someone else would have, maybe Google or Amazon.
People keep iterating the statement, "But Facebook aren't a games company" which reminds me of a few years ago when people (especially Steve Balmer) were saying that Apple isn't a phone company and won't gain any market share.
Facebook have the funds, talent and workforce to go into any area they choose. Look at Google, what did they know about clean energy, driver-less car tech, cloud infrastructure hosting when they started? Nothing. And now look at them, through various acquisitions and talent hires, Google have become an empire and this is what Facebook are doing: building an empire.
Through previous acquisitions Facebook have proven that they leave them mostly untouched. Besides tighter integration with Facebook, what has changed in Instagram since it was acquired by Facebook? Nothing.
If anything, this is great for Oculus, because it means they won't have to repeatedly seek VC capital every time they want to iterate and improve the product: we the consumer win out of this.
The backlash is unwarranted and ridiculous in my opinion. People complaining over nothing.