On the flip side, if you have a degree, this means fewer people can afford it and your degree becomes all the more valuable over time.
I've had a similar, but different thing happen as the state school I went to has shot up in the arbitrary US News and World Reports college rankings list over the last 20 years.
It enabled them to finance a bunch of new construction (research buildings, classrooms, specialized degree satellite campuses), all new dorms, etc. What used to be basically a small commuter school that happened to offer university (Masters and Doctorates) degrees has turned into the largest university in the the State.
The prestige it's offered my resume has gotten me endless recruitment offers and I ended up just taking it off my facebook profile I was getting contacted by too many people I didn't know wanting to form various alumni networks.
At any rate, rising tuition, etc. just means that what I already received is becoming a more valuable investment. I like that.
But I also feel empathy towards those going into college, knowing what a huge boost it was to my income earning potential.
I worked my way through college, Pell Grants, a few loans. I was doing an 2x minimum wage internship my last 2 years that made it suck, but doable. I made enough after graduation that I paid off my loans in just a couple years. It was really tight though. I think it's still very possible to do at the state school level if you get the loans. But it's definitely getting harder.
I couldn't imagine doing it at the private school or out of state level back then, and I can't imagine doing it today.