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Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

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31–37 of 37 posts

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#31

Isn't subliminal message marketing illegal now? I remember a hubbub about Pepsi a while back http://globalelitetv.files.wordpress.com/2013/07/pepsi_sex.j...

Why would pepsi cans spell "sex" tho.? What would they gain from it? If I were going to print subliminal message on pepsi cans they would read "buy pepsi" or "drink pepsi", not "sex".

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#32
That's far too invasive.

- I could be allergic to certain smells.

- With traditional ads, I can cover my ears/eyes or turn away the channel, turn down the volume. All that's not easy with the nose.

- The smell persists beyond your control.

- Last but not the least, I don't think anyone would want ads for metamucil or norit...

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#33

Isn't subliminal message marketing illegal now? I remember a hubbub about Pepsi a while back http://globalelitetv.files.wordpress.com/2013/07/pepsi_sex.j...

Why would pepsi cans spell "sex" tho.? What would they gain from it? If I were going to print subliminal message on pepsi cans they would read "buy pepsi" or "drink pepsi", not "sex".

"Sell pepsi" seems kind of obvious. Sex makes it look like a more attractive deal, even though it's pepsi they're selling in the end. This has been going on for a long time in all kinds of marketing; instead of painting the factual benefits of a product you try to communicate a feeling or a sort of achievement you want to associate the product with. Seems to work.

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#34
post #9

This is from 6 months ago... Did they ever actually do it, or was it just a stunt.

Pretty much every time theres something like this on a blog, e.g "Sony sells waterproof walkman in bottles of water at gym" (that went round last week) it's just a 1 off stunt from an agency that at best that made 1 of or at worst is just smoke+mirrors and a press release

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#35

"Pizza-smelling thermal ink" is ink that smells pizza. Which didn't make sense to me until I watched the video and found they meant to say, "Pizza-scented thermal ink", which is ink that smells like pizza.

I was thinking the same thing, and concluded the ink changes color or something in the presence of pizza. Not that far fetched actually and would have been a lot cooler.

not that far fetched? if you made an ink uniquely sensitive to the volatile aromatic compounds in hot pizza there'd be a domino's box on the front cover of Nature

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#36

"Pizza-smelling thermal ink" is ink that smells pizza. Which didn't make sense to me until I watched the video and found they meant to say, "Pizza-scented thermal ink", which is ink that smells like pizza.

as a non-native english speaker, let me say "thank you!" for pointing out the difference.

On a different note: Even I know you probably wouldn't order at Dominos if you suddenly got an urge for _pizza_.

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#37

As far as I understand, when you rent the DVD, you have no idea about the thermal ink or the campaign. In the middle of the movie, you are starting to smell pizza scent(creepy). At some point, you are starting to think you have an extreme urge to eat pizza and then deciding to order one. At the end of the movie, you discard the DVD from the player and you will see, everything was a lie and you are cheated. One of the…

Just be glad that the advertising is for pizza and not diapers.
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