Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
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Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
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Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#2[deleted]
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#3Wow this is like the next gen of subliminal advertisement and a clever one indeed. Drop in an ad at the beginning of the movie and when the smell starts to release and your cravings for food go up, guess which product and company your subconscious mind is going to pick?
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#4Thermal inkjet: making shit look cool since 1957.
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#5Wow this is like the next gen of subliminal advertisement and a clever one indeed. Drop in an ad at the beginning of the movie and when the smell starts to release and your cravings for food go up, guess which product and company your subconscious mind is going to pick?
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Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#6Wow this is like the next gen of subliminal advertisement and a clever one indeed. Drop in an ad at the beginning of the movie and when the smell starts to release and your cravings for food go up, guess which product and company your subconscious mind is going to pick?
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Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#7As far as I understand, when you rent the DVD, you have no idea about the thermal ink or the campaign. In the middle of the movie, you are starting to smell pizza scent(creepy). At some point, you are starting to think you have an extreme urge to eat pizza and then deciding to order one. At the end of the movie, you discard the DVD from the player and you will see, everything was a lie and you are cheated.
One of the weirdest marketing campaign I have ever heard of.
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#8As far as I understand, when you rent the DVD, you have no idea about the thermal ink or the campaign. In the middle of the movie, you are starting to smell pizza scent(creepy). At some point, you are starting to think you have an extreme urge to eat pizza and then deciding to order one. At the end of the movie, you discard the DVD from the player and you will see, everything was a lie and you are cheated. One of the…
Is that even legal. Basically you are shown an advertisement during the whole length of the movie.
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#9This is from 6 months ago... Did they ever actually do it, or was it just a stunt.
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#10This sounds very similar to something that Hideo Kojima mentioned wanting to do for a PC game:
"So maybe when you put it [the game] in your disk drive and you're playing for about fifteen minutes, the heat from the disk drive interacts with that chemical and creates a certain smell. It smells like blood or something like that," he said through a translator. "And when you pull it out you see like a dying message on the disk. That was actually an idea I had for the original Snatcher but unfortunately I got yelled at for it and they didn't let me do it."
http://www.joystiq.com/2012/03/16/hideo-kojima-recalls-snatc...