Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video] • Hacker News Board

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#21

Post by maccard » Mon, Mar 10, 2014, 2:08 AM UTC

thejosh wrote: post #13

nreece wrote: post #12

More (such) instances of subliminal messaging: http://en.wikipedia.org/wiki/Instances_of_subliminal_message... and http://en.wikipedia.org/wiki/Subliminal_messages_in_popular_...

There is subliminal messaging then there is marketing that slaps you in the face.

Maybe it would be more subtle if they didn't change the face of the DVD and subtly let you go "Hey, do you smell pizza" to whoever else is in the room?

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#22

Post by judk » Mon, Mar 10, 2014, 2:09 AM UTC

onuryavuz wrote: post #7

As far as I understand, when you rent the DVD, you have no idea about the thermal ink or the campaign. In the middle of the movie, you are starting to smell pizza scent(creepy). At some point, you are starting to think you have an extreme urge to eat pizza and then deciding to order one. At the end of the movie, you discard the DVD from the player and you will see, everything was a lie and you are cheated. One of the…

Or you assume that someone spilled pizza on the DVD and you are angry at the vendor for providing a dirty dvd

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#23

Post by duhballs » Mon, Mar 10, 2014, 2:25 AM UTC

kill me now.

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#24

Post by Pitarou » Mon, Mar 10, 2014, 2:52 AM UTC

Warning to all females experiencing nausea gravidarum (morning sickness), and their cohabitants: be VERY careful about where you rent your DVDs from. Or, at the very least, keep a bucket to hand.

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#25

Post by michaelchum » Mon, Mar 10, 2014, 2:57 AM UTC

Wow, ingenious! This is cool, but will my DVD cover go back to Argo once it cools down? If not...all the DVD covers will be pizzas.. We won't be able to differentiate them anymore.

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#26

Post by lostlogin » Mon, Mar 10, 2014, 3:06 AM UTC

Pitarou wrote: post #24

Warning to all females experiencing nausea gravidarum (morning sickness), and their cohabitants: be VERY careful about where you rent your DVDs from. Or, at the very least, keep a bucket to hand.

Be careful period - The continual vomitting from dawn till dusk caused me to leave the lights off to let my wife rest while I got dressed one AM. I bent over, eye butted the cupboard door, broke my lower orbital floor and bled into my sinus for about 2 weeks. I was 100% sure at the time that I popped my eyeball. Luckily I was wrong.

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#27

Post by brianbreslin » Mon, Mar 10, 2014, 3:49 AM UTC

I love this idea. Could totally see redbox pulling something like this and including a coupon for dominos in the sleeve.

I wonder how strong the scent really is.

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#28

Post by tantalor » Mon, Mar 10, 2014, 4:01 AM UTC

"Pizza-smelling thermal ink" is ink that smells pizza. Which didn't make sense to me until I watched the video and found they meant to say, "Pizza-scented thermal ink", which is ink that smells like pizza.

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#29

Post by reddog » Mon, Mar 10, 2014, 4:07 AM UTC

Based on the last pizza I got from Dominos, the DVD might taste better.

Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]

#30

Post by conroe64 » Mon, Mar 10, 2014, 4:14 AM UTC

tantalor wrote: post #28

"Pizza-smelling thermal ink" is ink that smells pizza. Which didn't make sense to me until I watched the video and found they meant to say, "Pizza-scented thermal ink", which is ink that smells like pizza.

I was thinking the same thing, and concluded the ink changes color or something in the presence of pizza. Not that far fetched actually and would have been a lot cooler.