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Facebook Fraud [video]

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Re: Facebook Fraud [video]

#341

Post by notlisted »

TeMPOraL wrote: post #96

I have my pet theory. I'm yet to find significant evidence for or against it, but it's what my hunch tells me. The theory goes like this: All on-line ads are mostly worthless - most clicks are from clickfarms, and the genuine parts are mostly by clickjacking or accidental misclicks. Almost no one really wants to buy stuff via ads. Ad agencies keep telling companies that advertising online will generate lots of revenu…

I disagree somewhat. Buying ads on google's search engine makes a lot of sense (for us), as google closes the loop from impression to click to sale (ads served to places where sales occur, keyword bids adjusted automatically based on sales). For my clients, google adwords adverts typically result in 100x-400x sales vs ad spend. A good deal for all involved.

Re: Facebook Fraud [video]

#342

Post by TeMPOraL »

sidcool wrote: post #321
TeMPOraL wrote: post #96

I have my pet theory. I'm yet to find significant evidence for or against it, but it's what my hunch tells me. The theory goes like this: All on-line ads are mostly worthless - most clicks are from clickfarms, and the genuine parts are mostly by clickjacking or accidental misclicks. Almost no one really wants to buy stuff via ads. Ad agencies keep telling companies that advertising online will generate lots of revenu…

So it's more of a hypothesis than a theory.

I used "theory" in the common meaning, but you're right, it would be better if I used "hypothesis" instead. I'll try to do better next time.

Re: Facebook Fraud [video]

#343

Post by taude »

moocowduckquack wrote: post #69
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

google display network advertising is equally useless/fraudulent It is very good at giving me pictures of the more expensive things that I have recently bought, should I suddenly need two.

Ha...I think about this all the time. I start researching something, eventually buy it. Then a ton of targeted ads show up everywhere advertising to me the product I already purchased.

Re: Facebook Fraud [video]

#344

Post by nl »

JetSpiegel wrote: post #189
xxbondsxx wrote: post #179

Earlier quoted context omitted.

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

Oh lord, "ads engineer". I weep for humanity.

Identifying which ad to show to which user is basically mind reading. I can think of few things which are more intellectually stimulating.

Re: Facebook Fraud [video]

#345

Post by unclebucknasty »

blumkvist wrote: post #315
unclebucknasty wrote: post #218

Earlier quoted context omitted.

Regarding your question about my statement that a "large portion of ad spend is likely wasted on what is effectively fraud." Not sure what you want me to say here. I don't believe the author's experience is isolated, nor is that of others who have demonstrated/reported the same. Your suggestion that they should use more "sophisticated targeting" to circumvent fraud is odd. Targeting should be for optimization, not fr…

And what you are saying doesn't make sense to me. You want to achieve meaningful results when competing with people who are vastly more prepared to you. Why do you feel entitled to making facebook work? The truth is you (and majority of the people who posted here) have spent negligeble amounts of money testing and have read very little on the subject and even less time on putting down a strategy. I have a newsflash f…

>I have a newsflash for you - marketing is hard and you are not entitled to results, just because you throw $50 on facebook ads.

Interesting that you know how much time and money I've put into it.

It's also, interesting that you know what other means of advertising I've employed and am using for COMPARATIVE purposes.

Marketing is hard? No kidding. I have been marketing online for over 10 years and have driven well over $500M in sales during that time. Now, maybe you've done more than that with your FB ads, but I would say that I'm qualified to speak on my experience.

>You want to achieve meaningful results when competing with people who are vastly more prepared to you.

No. The person to whom I'm responding stated that very few people know how to succeed with FB's product. If FB is marketing a product from which the overwhelming majority of their customers don't get value, then something is wrong with the product. I'd think that simple statement to be obvious but, then, here you are.

>Why do you feel entitled to making facebook work?

Again, you know me so well. I don't feel "entitled", though Facebook certainly wants me to feel that way. Again, if the overwhelming majority of customers find the product ineffective, then there's a problem with the product or Facebook's positioning of it. I call that fundamentally flawed. You can call it a success.

So, you say you went off and built a slide-rule, strapped on a rocket pack, and obtained a PhD in psychology and statistics, and an MBA in marketing. Now, Facebook Ads work for you. Great! So I guess it was me and the other 90-something% of Facebook's ad customers who were wrong after all. We should just do what you did.

Listen, FB sells the product. Funny thing: they don't recommend the MBA, PhD, or even consultants. In fact, they hide important features because they are so unusable for the vast majority of their customers. This is tacitly misleading people into believing that what they see is sufficient for success with their product.

So, FB itself is telling you there's a big problem with their product, and this doesn't even consider the fraud issue in the OP. But, you just carry on defending them.

Re: Facebook Fraud [video]

#346

Post by hrjet »

Although the conclusion of this video might be right (the engagement from users who like your page is not high), I don't agree with the premise that click farms are only present in developing nations.

Moreover, an experiment with just ~10$ and ~35 likes seems statistically insignificant. A figure of at least 100$ and hundreds of likes would have been more credible.

Re: Facebook Fraud [video]

#347

Post by shitgoose »

JacobJans wrote: post #204
xxbondsxx wrote: post #179

Earlier quoted context omitted.

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

I spent $46k on Facebook ads last year, with very healthy ROI. First, I want to say THANK YOU for the many improvements to the ad system that have recently taken place. Second, I want to say that you have a LOT of work left to do. Facebook marketing is hard. Too hard. I have many suggestions, but here's one of them: Allow the same targeting options when posting directly to the page, as when posting an ad. For example…

I have limited experience with Facebook, but this sounds like a "fine print" to me. You assume that it is customer's responsibility to learn FB advertising model down to smallest details and navigate carefully around technicalities in order not to drain resources to click farms. While legal, such practices are dubious. It is FB responsibility to filter out garbage and provide clean service to paying customers.

Re: Facebook Fraud [video]

#349

Post by shitgoose »

avn2109 wrote: post #260
Sheepshow wrote: post #220

Earlier quoted context omitted.

I sincerely hope names like this become widespread if they accurately describe the job. Very helpful to have a bright red "KEEP OUT" sign.

I'm a soon-to-be graduated student and am job hunting, so identifying dead ends is presently very relevant to my life. What about a title like this smells fishy to you? I'm not being pedantic, I really want to know how to avoid crappy jobs.

I have graduated a long time ago, here is my piece of advice. Do not steer away from the jobs just because someone says so. Try them all. You are young, don't get stuck in one place/industry. This will give you a strong advantage later on.

Re: Facebook Fraud [video]

#350

Post by SkyMarshal »

wozniacki wrote: post #278
x0054 wrote: post #247

Earlier quoted context omitted.

Jesus, did you watch the video that's subject of the post, or are you just posting, since "you are here." This is exactly the information that the video covers, with animations, explanations, and even links to sources.

I wish we are sufficiently close to a time, when automated comment-comprehending and comment-curating software - like browser extensions and plugins - are widely available, thanks to advances made in the areas of (textual) Deep Learning and (textual) Artificial Intelligence. Perhaps then, clumsy comments like the one made by joe_the_user: One guess would be that click-farm people like stuff at random to "seem legitim…

Including this one, ironically. x0054 called out the problem, no need to pile on with nothing more of any particular value to add.
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