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Facebook Fraud [video]

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Re: Facebook Fraud [video]

#251

Post by lesterbuck »

commandar wrote: post #121
kevando wrote: post #103

Earlier quoted context omitted.

The trouble is this is 100% from the content creator's perspective. From the user perspective, this ends up working out quite well.

From a user perspective, I like things because I want to see content. It annoys me to no end that I know I'm missing out on updates from sources I care about because Facebook selectively decides what to show me, and effectively holds my attention hostage.

Can't someone write a browser extension that tracks what you like/have liked, and then builds your own Facebook experience, putting back the content you are missing? Running the entire Facebook data system is daunting, but running my own view of Facebook that I want should be easy to manage in a browser.

Re: Facebook Fraud [video]

#252

Post by blazespin »

xxbondsxx wrote: post #179
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

Peter, I think you need to watch the Video again. Watch around 6:40 where he goes through the likes his cat fans like - such as mouthwash amongst dozens of other conflicting pages. Also watch the part where Facebook can't admit to this because they'd have to give back all that ad revenue.

Re: Facebook Fraud [video]

#253

Post by kzrdude »

kristopolous wrote: post #120
jokoon wrote: post #118

This makes me hate the web. I like the internet, but facebook infested so many websites with those widgets... If facebook keeps living, I'll say "meeeh". If it goes down, I'll say "GREAT. Now's the chance for reddit and twitter and G+ and others".

Try ghostery. it's like adblock for share buttons. https://www.ghostery.com/

Ghostery-clean websites makes me so happy. Hacker News is one of them.

Re: Facebook Fraud [video]

#254

Post by psbp »

Avitas wrote: post #243
dfabulich wrote: post #237

Earlier quoted context omitted.

Peter, Derek did not get 39 people who like cats. He got 39 Likes from fake accounts. There is no option in the Facebook Ad UI to "exclude fake accounts." Don't blame him for broad targeting when the result is fake accounts. > Fake (and low quality) likes are bad for everyone. But they're endemic to the advertising product you sell. "It sucks for us, too!" is no comfort.

> He got 39 Likes from fake accounts. >> Fake (and low quality) likes are bad for everyone. > But they're endemic to the advertising product you sell. "It sucks for us, too!" is no comfort. Not only is it endemic, it is well-known at Facebook. Thousands upon thousands of Facebook employees at all levels have known this deception has been taking place. We are not talking about a few days, weeks or months.... This mult…

This was made clear in the video.

Re: Facebook Fraud [video]

#255

Post by kzrdude »

lmg643 wrote: post #7

can anyone from facebook comment on this? I have a hard time believing the company can hit $7.8bn in revenue per year and have this being more than an insignificant fractional percentage of the total revenue. surely major customers would have noticed by now and reduced their spend.

WP wrote about this story, and there was an inadequate response from facebook http://www.washingtonpost.com/blogs/the-switch/wp/2014/02/10...

Re: Facebook Fraud [video]

#256

Post by quacker »

brandnewlow wrote: post #242
cinquemb wrote: post #123

Earlier quoted context omitted.

What I don't understand is why doesn't facebook try to leverage it's data and serve contextual/interest ads on other sites in similar way that google does with adsense? I know I would use it with my startup. That way, they don't have to conflate the incentives of the different parties involved as much as they are doing now.

Those ads typically perform pretty terribly

Something doesn't make sense here... I gathered from other threads that Google's ads are preferred over facebook's. So either Google doesn't do "contextual/interest based" ads, or contextual/interest based ads do not perform terribly (compared to what facebook is currently doing).

Re: Facebook Fraud [video]

#257

Post by saltysugar »

xxbondsxx wrote: post #179
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

Facebook somehow allows a website to determine whether the user likes a page or not. I've seen websites asking users to click Like (basically liking a page that paid the money to the click farm) in order the view the content. This kind of Like bait is extremely popular, and Facebook basically allow content publishers to trick users in this manner easily.

Re: Facebook Fraud [video]

#258

Post by blazespin »

JacobJans wrote: post #204
xxbondsxx wrote: post #179

Earlier quoted context omitted.

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

I spent $46k on Facebook ads last year, with very healthy ROI. First, I want to say THANK YOU for the many improvements to the ad system that have recently taken place. Second, I want to say that you have a LOT of work left to do. Facebook marketing is hard. Too hard. I have many suggestions, but here's one of them: Allow the same targeting options when posting directly to the page, as when posting an ad. For example…

Jacob, that makes perfect sense. Yes, I suspect people are getting good ROI that know how to navigate the fakes. But the reality is that facebook could easily create "don't allow likes from someone with more than 5+ likes in their account" rule. Why not? You're probably not getting any mind share from them anyways.

Re: Facebook Fraud [video]

#260

Post by avn2109 »

Sheepshow wrote: post #220
JetSpiegel wrote: post #189

Earlier quoted context omitted.

Oh lord, "ads engineer". I weep for humanity.

I sincerely hope names like this become widespread if they accurately describe the job. Very helpful to have a bright red "KEEP OUT" sign.

I'm a soon-to-be graduated student and am job hunting, so identifying dead ends is presently very relevant to my life. What about a title like this smells fishy to you? I'm not being pedantic, I really want to know how to avoid crappy jobs.
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