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Facebook Fraud [video]

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Re: Facebook Fraud [video]

#121

Post by commandar »

kevando wrote: post #103
lingben wrote: post #6

If you haven't yet watched Derek's earlier video about "the problem with facebook", you should: http://www.youtube.com/watch?v=l9ZqXlHl65g because in it he lays bare several fundamental structural issues about facebook which 99% people don't realize. Well worth the watch. Unless fb changes drastically, it will die a surprisingly fast death.

The trouble is this is 100% from the content creator's perspective. From the user perspective, this ends up working out quite well.

From a user perspective, I like things because I want to see content. It annoys me to no end that I know I'm missing out on updates from sources I care about because Facebook selectively decides what to show me, and effectively holds my attention hostage.

Re: Facebook Fraud [video]

#122

Post by ry0ohki »

I'm not entirely sure click farms are the cause. When I ran a recent "Like my Page" campaign as a test, I noticed 99% or something absurd came from Facebook mobile. I think it's just way easier for people to accidentally click the Like the page on mobile (no coincidence Facebook has reported record mobile revenue recently).

Re: Facebook Fraud [video]

#123

Post by cinquemb »

lingben wrote: post #6

If you haven't yet watched Derek's earlier video about "the problem with facebook", you should: http://www.youtube.com/watch?v=l9ZqXlHl65g because in it he lays bare several fundamental structural issues about facebook which 99% people don't realize. Well worth the watch. Unless fb changes drastically, it will die a surprisingly fast death.

What I don't understand is why doesn't facebook try to leverage it's data and serve contextual/interest ads on other sites in similar way that google does with adsense? I know I would use it with my startup.

That way, they don't have to conflate the incentives of the different parties involved as much as they are doing now.

Re: Facebook Fraud [video]

#124

Post by joshfraser »

The way to advertise on FB is to use a custom audience and pass in a list of every Facebook ID / email address you want to target. Yes, it's a lot more work, but it's also the best bang for the buck if you do the hard work to figure out who you really want to reach. I've driven a lot of revenue through Facebook ads, but it requires unconventional thinking. Just like Google, the obvious advertising options are usually a total waste of money.

Re: Facebook Fraud [video]

#125

Post by yaur »

moocowduckquack wrote: post #73
mschaecher wrote: post #54

As someone who has helped massively grow a handful of businesses with Facebook being a significant channel, part of me wants to say "Yep, FB advertising is bunk. Everyone stop!" But in reality I'd be saying that in a weak attempt to make my own Facebook advertising more effective. Lemme tl;dr this in three bullets: - It's far easier for non-sophisticated advertisers to waste money. - The ad platform is pretty technic…

So given that, to see significant ROI you need to find genuine experts in how to use each form of media. So, even if it is technically possible to do well in a given media, if it is really hard to identify who is a genuine expert in that media due to it being new and full of snake-oil merchants, then you are likely to do better in a more established field.

There is already a bunch of startups around this problem. A friend of mine works at Adaptly which, among many others, let buyers who don't know social media advertising essentially outsource the expertise required to do so effectively. It's always seemed a bit like snake oil to me, but maybe its a real problem.

Re: Facebook Fraud [video]

#126

Post by euphemize »

baby wrote: post #97
colinbartlett wrote: post #66

Earlier quoted context omitted.

My solution was to delete my Facebook account. Now, I engage with the people I care about via mechanisms that are far more meaningful: emails, phone calls, a coffee, a lunch.

I really wish I could do that. I used to ask a friend to change my password, now I use www.offsocialnetwork.com to do it (I'm doing it this week). But I can't go really long without facebook since all is planned from there, the parties, the social events, the foreign friends visiting my city, foreign friends keeping in touch with me... I guess it's easier not to have facebook when you didn't travel a lot and don't ha…

It's actually very easy to have a booming social life and travel tons without Facebook.

Re: Facebook Fraud [video]

#127

Post by commandar »

blumkvist wrote: post #94

I like how a bunch of programmers, mom&pop bakeries and nerd youtubers who have absolutely 0 experience in marketing/advertising expect to throw $50 on facebook and see astonishing results and ROI. Guess what? Marketing is a difficult discipline. Pick up a book on communications and a couple more on copywriting and advertising. Then another one on marketing. Do a demographic/psychographic profile, read a ton of white…

You've opted for total ad hominem and strawman without even touching upon the complaint made in the video: that Facebook's advertising system is designed in a manner that reduces the reach and value of that advertising when it's used.

Re: Facebook Fraud [video]

#128

Post by CatMtKing »

eyeareque wrote: post #84
colinbartlett wrote: post #66

Earlier quoted context omitted.

My solution was to delete my Facebook account. Now, I engage with the people I care about via mechanisms that are far more meaningful: emails, phone calls, a coffee, a lunch.

I did the same and now I'm able to focus and spend time on real friendships that matter vs. clicking through a facebook feed of what facebook decides to show me.

I don't have any reason to delete it. I get messages every so often from friends that are in town, and it makes it easier to host and plan a gathering. It also makes sharing photos among friends easy.

I waste way more time on social media sites like this one than I ever have on Facebook.

Re: Facebook Fraud [video]

#129

Post by Houshalter »

kevando wrote: post #103
lingben wrote: post #6

If you haven't yet watched Derek's earlier video about "the problem with facebook", you should: http://www.youtube.com/watch?v=l9ZqXlHl65g because in it he lays bare several fundamental structural issues about facebook which 99% people don't realize. Well worth the watch. Unless fb changes drastically, it will die a surprisingly fast death.

The trouble is this is 100% from the content creator's perspective. From the user perspective, this ends up working out quite well.

Not necessarily. If content from your friends and family and other pages you enjoy is regularly filtered out and replaced with paid "promoted" posts, it decreases the quality of the site.

Re: Facebook Fraud [video]

#130

Post by igravious »

dclara wrote: post #93
kpao wrote: post #12

We learned this last year when we started paying for ads on Facebook. Our app is in a niche market (Flight Simulator for mobile devices), I assumed that very little people would click, but we saw a constant increase of about 1K likes/day. After looking at the analytics, I decided to cut Brazil and India. We had a huge disconnect between our App Store country data and those ads, and we also saw no noticeable change in…

Soon more businesses will find that the Likes does not help their online marketing at all. This is a major SEO problem that most of the businesses are hunting for. Can we find some other ways to resolved it? http://bit.ly/LRSdkJ

Why should I click some random URL shortened link no matter how enticing you think the lead in is?
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