The ad-based revenue model is fundamentally broken. Everyone needs to run Adblock and we need to figure out an economy that doesn't rely on this garbage.
Just online, or in general? Has it been broken for years, decades or centuries?
Facebook Fraud [video]
71–80 of 412 posts
Re: Facebook Fraud [video]
#72Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…
google display network advertising is equally useless/fraudulent It is very good at giving me pictures of the more expensive things that I have recently bought, should I suddenly need two.
I meant it in the sense of "loads of impressions", very few clicks, lots of clicks from countries listed in the video, unless specifically excluded.
Re: Facebook Fraud [video]
#73As someone who has helped massively grow a handful of businesses with Facebook being a significant channel, part of me wants to say "Yep, FB advertising is bunk. Everyone stop!" But in reality I'd be saying that in a weak attempt to make my own Facebook advertising more effective. Lemme tl;dr this in three bullets: - It's far easier for non-sophisticated advertisers to waste money. - The ad platform is pretty technic…
So given that, to see significant ROI you need to find genuine experts in how to use each form of media.
So, even if it is technically possible to do well in a given media, if it is really hard to identify who is a genuine expert in that media due to it being new and full of snake-oil merchants, then you are likely to do better in a more established field.
Re: Facebook Fraud [video]
#74I run profitable Facebook marketing campaigns. Here's the problem with this guy's argument: He expects people from Somalia to be as responsive to his content at people from the United States. That makes exactly zero sense. These aren't "likes", these are people. And the people from Somalia apparently don't like his content. But, according to his very own numbers, people from the United States are very responsive. Are…
Please write an article about how you run these "profitable" campaigns. Seriously. It seems like you are the only person I've ever heard make this claim and I'm sure people here are dying to know the secret.
I've run many profitable campaigns on Facebook -- by not buying likes or advertising a Facebook Page. You can advertise normal links on Facebook and that operates like any other online ad -- some text and a picture, linked to a landing page for your own site.
There's no "likes" to count or "engagement" to measure other than the normal conversion metrics -- how many of the clickthroughs completed whatever action you wanted them to complete on the landing page, how many eventually convert to paying customers, and is their LTV higher than their CPA.
Facebook's also a great channel for retargeting. I run a campaign for Improvely there and the ads only appear to people that have already hit the signup page within the past few days.
Re: Facebook Fraud [video]
#75The ad-based revenue model is fundamentally broken. Everyone needs to run Adblock and we need to figure out an economy that doesn't rely on this garbage.
Well, ad based revenue is not broken for Facebook or Google. They employ thousands of engineers and have made billions in revenue.
Re: Facebook Fraud [video]
#76Well done video and yes this is a problem. But except for the possible hit on how it distributes engagement to the graph, most people will never complain about fake likes, so it will go on. Facebook will adjust to allow for fake likes to not hit engagement and it will go away.
However I think they need to add a modifier to regions. Likes count as a like but overall engagement should be less equal from bot farm areas. A bit like an electoral college or aggregated country value based on fraud/fakes.
In the end advertising is always a small conversion rate and is very thin online so tricks to kick up visibility will always be around on every ad system.
Re: Facebook Fraud [video]
#77If you haven't yet watched Derek's earlier video about "the problem with facebook", you should: http://www.youtube.com/watch?v=l9ZqXlHl65g because in it he lays bare several fundamental structural issues about facebook which 99% people don't realize. Well worth the watch. Unless fb changes drastically, it will die a surprisingly fast death.
And Facebook's valuation will disappear equally as fast.
Re: Facebook Fraud [video]
#78Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…
Another great example of the kind of mobile advertising you're talking about: Flappy Bird, where ads are shown every time you re-start the game. In a typical Flappy Bird session, that could be up to 5-6 ads per minute — only shown on screen for a second or two.
Re: Facebook Fraud [video]
#79The ad-based revenue model is fundamentally broken. Everyone needs to run Adblock and we need to figure out an economy that doesn't rely on this garbage.
Agree. Hopefully it will come true soon.
However, so many CPCs are based on this model. If it's gone, how businesses can do commercial online?
I've got a new business model for that, but so far failed to draw enough attention, due to it's early beta without enough data to show. Interesting parties can view my profile.
Re: Facebook Fraud [video]
#80Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…
Alternative in short: You are only looking to do demand fulfillment.
See how that pans out in the long run (5+ years).