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Facebook Fraud [video]

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Re: Facebook Fraud [video]

#191

Post by apinstein »

xxbondsxx wrote: post #179
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

My company spends about 100x more money with Google on ads than we do on Facebook ads. Why? Because every time I test advertising on Facebook (outside of retargeting), 90%+ of the engagement looks like garbage. I buy likes, I get likes from people that are clearly not target customers. I boost posts, it makes no sense who seems them and who comments. I could never figure out why people that are clearly not target customers would ever "like" my ad or engage with me. Beyond that, we get no conversions/ROI. It makes no sense; ergo I cannot trust the FB ad platform.

Defend the "reasonableness" of your ad platform all you want, but realize that your brand is completely tarnished and it will take serious changes before you ever see much of my money.

That said, I am not hating. I wish Facebook ads didn't suck, as I'd gladly pay you as much as I pay Google if I got similar ROI.

Re: Facebook Fraud [video]

#192

Post by dmazin »

xxbondsxx wrote: post #179
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

I do not think you addressed the actual point of the video: the clicks on his cat page came from click farms. They were not real people.

Re: Facebook Fraud [video]

#193

Post by datphp »

mullingitover wrote: post #153
Loughla wrote: post #138

Earlier quoted context omitted.

"But I can't go really long without facebook since all is planned from there, the parties, the social events, the foreign friends visiting my city, foreign friends keeping in touch with me..." I have two questions to respond to this - how did people do all of these things before the facebook platform? What is stopping you from doing these same things? I find it fascinating that people treat websites like facebook lik…

> I have two questions to respond to this - how did people do all of these things before the facebook platform? What is stopping you from doing these same things? 1) They used other services (e.g. Evite) which had the same effect 2) Nobody uses those other services anymore (okay, I got one evite from the one friend who refused to use facebook...and then somebody created the event page on facebook and all the party pl…

Huh, I'm from the few who never even created a Facebook account.

Whenever something is up, everyone knows I won't get the memo, and they give me a mail/text/call. Usually more than one person.

And you can't compare that to email vs phone. Phone is costly, time consuming, single threaded. Sending a message on Facebook or an email doesn't make any difference.

Re: Facebook Fraud [video]

#194

Post by emocakes »

xxbondsxx wrote: post #179
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

blah blah blah

Re: Facebook Fraud [video]

#195

Post by datphp »

tonydiv wrote: post #184
kostko wrote: post #173

Earlier quoted context omitted.

I did something similar on Youtube, I've hidden all the side videos to help me focus on the video I was watching. But on FB, I unfollowed 99% of the people, and only left things like 'March Against Monsanto', and 'Naturalnews', so so my feed only contains stuff that matters to me.

How long did it take you to unfollow everyone on FB? Sounds like that would take a while for someone with 1800 friends.

Yeah and someone with 1800 friends probably wouldn't have the time at hand anyway

Re: Facebook Fraud [video]

#197

Post by marvin »

Loughla wrote: post #138
baby wrote: post #97

Earlier quoted context omitted.

I really wish I could do that. I used to ask a friend to change my password, now I use www.offsocialnetwork.com to do it (I'm doing it this week). But I can't go really long without facebook since all is planned from there, the parties, the social events, the foreign friends visiting my city, foreign friends keeping in touch with me... I guess it's easier not to have facebook when you didn't travel a lot and don't ha…

"But I can't go really long without facebook since all is planned from there, the parties, the social events, the foreign friends visiting my city, foreign friends keeping in touch with me..." I have two questions to respond to this - how did people do all of these things before the facebook platform? What is stopping you from doing these same things? I find it fascinating that people treat websites like facebook lik…

Facebook is simply, hands down, the easiest service on which to do these things today. It's only an addiction in the same sense that using a cellphone is an addiction. You could just as easily use a landline, or schedule meetings with friends and co-workers a day in advance, by writing them a letter, talking to them in person or getting in touch with them through common friends. Less convenient, sure, but equally functional.

To me, avoiding Facebook in the absence of any negatives (you are free to log on only whenever you want to) seems like some strange puritanical or old-fashioned ritual. Why avoid something that works?

Re: Facebook Fraud [video]

#198

Post by pirateking »

mullingitover wrote: post #181
Loughla wrote: post #165

Earlier quoted context omitted.

I feel like that is a false choice. The only options are to either not do anything and be 'butthurt' or use facebook? What about relationships with people? What about carrier pigeons? What about personal servants? All of those things are able to do what you're complaining about, they just take slightly more effort. I guess it's to each his own - is your support of a terrible, invasive company more important than your…

Eh, Facebook isn't that terrible. I'm not saying I think they're good, but they make what is currently the modern equivalent of the telephone. It is what it is. And it's not about my convenience, it's about not inconveniencing my friends by demanding that they remember that I'm a special snowflake who won't use the dominant communication platform of the day, and I must have my special needs attended to by using older…

That is a terrible analogy. The modern telephone is the computer, and Facebook, if being forced to stick with the telephone analogy, is some kind of phone book / telemarketer / wiretap agency hybrid.

The fact that computers are too inconvenient to use for communication without using locked centralized platforms and proprietary software is a testament to the failure of computers as a communication tool, rather than a good argument for the necessity of Facebook, which actually is terrible and worth resisting.

Re: Facebook Fraud [video]

#199

Post by smoyer »

xxbondsxx wrote: post #179
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

There's a brave (and perhaps naive) engineer. I think you'll find this audience a bit skeptical, but there's a bigger issue. If people are paying FB for relationships with people that want to be engaged with a product, they will quit paying as soon as the ROI is proven to be negative. And I think you'll only get one chance! If you honestly think the guy with the $20k ad spend is going to "try again just to make sure", then I think I'll go short some FB stock before it takes it's final dive.

This isn't a problem you face alone ... and I think it's telling that Google has had to put more ads on each page to grow revenue. In their case, the ads are targeted to the user AND often are related to a product search. I think FB has a bigger problem because people didn't go there to search for a product but rather to engage their network.

Good luck

Re: Facebook Fraud [video]

#200

Post by psbp »

xxbondsxx wrote: post #179
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

You just completely ignored the point he was trying to make with the fake likes. You're going to have to come up with a better bullshit defense.
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