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37signals becomes Basecamp

37signals.com

21–30 of 144 posts

Re: 37signals becomes Basecamp

#22
post #4

> When we meet people, and they ask us what we do, we say we work for 37signals. If they aren't in the tech world, they'll squint and say "what's that?". When we say "we're the folks who make Basecamp", their eyes light up and open wide. "Basecamp! Oh I love Basecamp! My wife uses Basecamp too! [my emphasis] Even our church uses Basecamp!" So, "people" = men?

Sometimes, right before I submit a comment I'd ask myself, "What do I hope to achieve by writing this comment? Will people be entertained by this comment? Will the audience find their worldview challenged? Would the world be better off with the comment I'm about to make, or am I just wasting everyone's time?"

I'd suggest you do the same.

Re: 37signals becomes Basecamp

#23

While I admire 37signals I do find myself increasingly comparing them to Google and their offering. They make incredible services, but it's hard to trust them to build your business workflow around their products. If there aren't stripping back critical business features such as time tracking for our billing in the new Basecamp, they are looking to shutdown or sell others a few years on. I hate corporate software as…

A million times this. We had a small division of our company using Basecamp for a bit but it got canned after some changes and they went crawling back to Salesforce.

It stinks but it stinks consistently!

Re: 37signals becomes Basecamp

#24
post #11

Two thoughts on this: 1) Strategy is primarily about saying "No" to activities that are not aligned with your goals and values. Here is a great example for saying no in a pretty gutsy way. 2) I have used Basecamp since its launch for my client work and like it quite a bit. However, lately I have preferred to work with Trello. I'm curious to see how Basecamp will change in the near future. Maybe I'm not their target c…

Or their move is because of Trello.

Re: 37signals becomes Basecamp

#25

While I admire 37signals I do find myself increasingly comparing them to Google and their offering. They make incredible services, but it's hard to trust them to build your business workflow around their products. If there aren't stripping back critical business features such as time tracking for our billing in the new Basecamp, they are looking to shutdown or sell others a few years on. I hate corporate software as…

Well, what would you have them do? Would it really be better for them to keep spreading themselves thin supporting too many products? On the contrary, I think them refocusing on Basecamp should give you more trust that they won't pull a Google and pull the plug on it.

The problem is spreading yourself too thin in the first place, getting people to rely on your products, and then pulling them. I think it's much more acceptable for a small business like 37Signals to do this than a large one like Google. Google has the resources to keep products around, 37Signals doesn't.

Re: 37signals becomes Basecamp

#30
It still escapes me why this recent trend of naming companies with the names of products "for brand recognition" (the other obvious example is 10gen to become MongoDB Inc.)

It would be interesting to see other companies do that in the past:

- "Microsoft is going to become Windows Inc"

- "Apple Computers will be known from now on as iPod Ltd"

- "The new name of the company will be Air Jordan & Co. Nike no more!"

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