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The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

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11–20 of 44 posts

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#12

The tone of this advert was not that different to the big government advertising campaigns of the era, whether they be warnings about AIDS, drink driving, not locking up your house or buying shares in a once government owned utility. When viewed in that context it is not that out of the ordinary, and it was probably put together by the same fear-mongering creatives that worked on the government campaigns. I was wonde…

Wasn't it Canon that actually made the printer?

The internals at least, the original Laserwriter used the same Canon LBP-CX print engine as the original HP LaserJet. Both had unique control hardware / software, and somewhat different cases.

Quite a lot of printers seem to share the same Canon guts: http://www.fixyourownprinter.com/reference/pcr/engine/1311

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#14

Who has forgotten about this?? It's probably in the top three of all-time most memorable Super Bowl commercials. Not a fan of this luring/phishy title..

I'd never seen or heard about it before. I think it has been overshadowed in pop culture history by the 1984 ad the year before.

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#16
post #9

I can't imagine what it feels like to witness first row a whole stadium being dead silent by an ad that you designed ( or at least were involved with). Even for someone like steve jobs, that must have been really painfull.

What other response would be expected from a very quiet commercial? It's not really a scream and cheer inducing spot.

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#18
post #13

Very dystopian and moody. I've never seen an ad so dark.

Come over to Australia or New Zealand. Our PSAs tend to be dark and in your face eg http://youtu.be/ZgkwYyPUMsU and http://youtu.be/bvLaTupw-hk

Ha! I saw this one linked on Kotaku the other day and thought it was awesome. Part of me wishes we had spots like this in the USA, and the other part of me is happy we're not all scarred for life.... http://www.youtube.com/watch?v=STHpMUYeznQ

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#20
post #13

Very dystopian and moody. I've never seen an ad so dark.

Come over to Australia or New Zealand. Our PSAs tend to be dark and in your face eg http://youtu.be/ZgkwYyPUMsU and http://youtu.be/bvLaTupw-hk

Well, I'm okay with those ads. They are just the real deal.

The Apple ad, on the other hand, is pure fantasy, but uncomfortably creepy.

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