The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

The tone of this advert was not that different to the big government advertising campaigns of the era, whether they be warnings about AIDS, drink driving, not locking up your house or buying shares in a once government owned utility.

When viewed in that context it is not that out of the ordinary, and it was probably put together by the same fear-mongering creatives that worked on the government campaigns.

I was wondering what the Mapple Office product was, wondering if it meant Word was out on a Mac, but no, they meant the fileserver plus printer. Wasn't it Canon that actually made the printer?

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#6

Post by userbinator » Sat, Feb 01, 2014, 10:21 AM UTC

Those ads are a little ironic, considering Apple's design philosophy now.

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#7

Post by csmithuk » Sat, Feb 01, 2014, 10:45 AM UTC

Well they got the office market share projected right!

(yes this is sarcastic).

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#8

Post by JacobIrwin » Sat, Feb 01, 2014, 11:29 AM UTC

Who has forgotten about this?? It's probably in the top three of all-time most memorable Super Bowl commercials. Not a fan of this luring/phishy title..

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#9

Post by bsaul » Sat, Feb 01, 2014, 11:44 AM UTC

I can't imagine what it feels like to witness first row a whole stadium being dead silent by an ad that you designed ( or at least were involved with). Even for someone like steve jobs, that must have been really painfull.

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#10

Post by hcarvalhoalves » Sat, Feb 01, 2014, 12:06 PM UTC

Very dystopian and moody. I've never seen an ad so dark.