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The email line that's client repellent

letsworkshop.com

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Re: The email line that's client repellent

#14
post #7

Interesting; I ran essentially the exact same experiment a while back (June to August 2012) and had a different conclusion! -- 68 incoming consulting leads -- group A: responded to 34 with "let me know how I can help" -- group B: responded to 34 with "would work to discuss this further?" -- group A: 20/34 (59%) responded, 14/20 (70%) led to contract negotiation stage -- group B: 6/34 (18%) responded, 5/6 (83%) led to…

Very good analysis. I'm curious if this was a "blind" study. I.e., did you randomly assign the leads into group A and group B?

Re: The email line that's client repellent

#15
post #7

Interesting; I ran essentially the exact same experiment a while back (June to August 2012) and had a different conclusion! -- 68 incoming consulting leads -- group A: responded to 34 with "let me know how I can help" -- group B: responded to 34 with "would work to discuss this further?" -- group A: 20/34 (59%) responded, 14/20 (70%) led to contract negotiation stage -- group B: 6/34 (18%) responded, 5/6 (83%) led to…

A bit offtopic, but I'm wondering if you pay a referral fee? I can never figure out if it's worth doing or not? Any insight on that?

Re: The email line that's client repellent

#16
post #7

Interesting; I ran essentially the exact same experiment a while back (June to August 2012) and had a different conclusion! -- 68 incoming consulting leads -- group A: responded to 34 with "let me know how I can help" -- group B: responded to 34 with "would work to discuss this further?" -- group A: 20/34 (59%) responded, 14/20 (70%) led to contract negotiation stage -- group B: 6/34 (18%) responded, 5/6 (83%) led to…

Very good analysis. I'm curious if this was a "blind" study. I.e., did you randomly assign the leads into group A and group B?

I just alternated whether someone was in group A or B, because I responded to the e-mails as they came in, at the end of each day. So it wasn't truly random, no. On the other hand I didn't control when someone wrote in to me, so arguably it at least wasn't fully in my control.

Of course, it wasn't double-blind because I was both writing the e-mails and conducting the experiment too.

Re: The email line that's client repellent

#17
This article clearly illustrates the red pill philosophy. He demonstrates a few things with his emails, his time is money, he has a plan and will make your live easier, and you get the impression he's not desperate for work, making him more attractive to future clients. I want someone successful mentality.

Re: The email line that's client repellent

#18
post #7

Interesting; I ran essentially the exact same experiment a while back (June to August 2012) and had a different conclusion! -- 68 incoming consulting leads -- group A: responded to 34 with "let me know how I can help" -- group B: responded to 34 with "would work to discuss this further?" -- group A: 20/34 (59%) responded, 14/20 (70%) led to contract negotiation stage -- group B: 6/34 (18%) responded, 5/6 (83%) led to…

A bit offtopic, but I'm wondering if you pay a referral fee? I can never figure out if it's worth doing or not? Any insight on that?

I've never accepted or offered referral fees as far as I can remember. I'm not sure I've thought about it enough to have an opinion on it.

Re: The email line that's client repellent

#19
post #7

Interesting; I ran essentially the exact same experiment a while back (June to August 2012) and had a different conclusion! -- 68 incoming consulting leads -- group A: responded to 34 with "let me know how I can help" -- group B: responded to 34 with "would work to discuss this further?" -- group A: 20/34 (59%) responded, 14/20 (70%) led to contract negotiation stage -- group B: 6/34 (18%) responded, 5/6 (83%) led to…

Would it be possible to run another experiment using "would work to discuss this further? Let me know how I can help."

Re: The email line that's client repellent

#20
post #7

Interesting; I ran essentially the exact same experiment a while back (June to August 2012) and had a different conclusion! -- 68 incoming consulting leads -- group A: responded to 34 with "let me know how I can help" -- group B: responded to 34 with "would work to discuss this further?" -- group A: 20/34 (59%) responded, 14/20 (70%) led to contract negotiation stage -- group B: 6/34 (18%) responded, 5/6 (83%) led to…

I think you're mixing up two things. He's only suggesting using the trick if the client actually already expressed his want/need to meet. In your case, Group B is a poor ending because you are still offloading work to the client: having them figure out what would have to be discussed (and taking up more of their time).

If -you- need to discuss things further it may sound like you're the one who is confused and that does not evoke confidence. "Let me know how I can help" is probably better than what "let's discuss this further" implies. (OP calls this hand holding.)

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