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Introducing Paper

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Re: Introducing Paper

#261

Earlier quoted context omitted.

It'd be better if that world was not set in the 70s. Polaroid and typewriters? Who the hell has even seen them in person?

Erm, people who were alive in the seventies, maybe? Have you really never laid eyes on a typewriter?

I have only seen a typewriter and used it once; and that was because it was my fathers and he wanted to show it off to me. I have never, ever, ever seen one in public.

Re: Introducing Paper

#262
post #63
post #48

Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.

That's literally the entire point of this type of visual marketing: to help you envision a fantasy world that's attainable with a particular product. Apple, BMW, Chanel, etc, all do it.

But what you're describing is "brand advertising". This approach is specifically for things people already use and already understand. If you are trying to sell a new experience people haven't had before, you do have to tell them what that experience is.

Re: Introducing Paper

#263

I'm not sure why so many are describing this as a "news" app - it's pretty obviously a refresh of the Facebook design, and a much-needed one at that. At the given time 25% of Facebook is taken up by various buttons and controls; there's a lot you can do and a lot of places you can navigate to from Facebook's homepage. It was obviously designed for desktop, and then ported over to mobile. After a couple refreshes the…

> Brilliant in terms of monetization from the Facebook team.

I wouldn’t call it brilliant. It’s a good move, but not brilliant.

Re: Introducing Paper

#264
Hmm,

Of my 300+ Facebook friends, one guy consistently posts the stereotypical millenial thing described here of "beautiful hike on the coast with Sharon". If someone else started doing that, I'd probably have to cut one of them off.

Fewer friends seem to have real pictures of themselves and more have cartoons, cats and memes.

This format looks great for presenting what people imagine as a great Facebook post. But I actually think the majority of people don't use Facebook for this - the hippest are already off Facebook and, well, good riddance.

Re: Introducing Paper

#265

Hmm, Of my 300+ Facebook friends, one guy consistently posts the stereotypical millenial thing described here of "beautiful hike on the coast with Sharon". If someone else started doing that, I'd probably have to cut one of them off. Fewer friends seem to have real pictures of themselves and more have cartoons, cats and memes. This format looks great for presenting what people imagine as a great Facebook post. But I…

There's so much more to Paper than your existing news feed.

Re: Introducing Paper

#266
post #249

Earlier quoted context omitted.

"I could see the SQL injection happening; I pretended it wasn't happening, like a good developer, but it was there. Website users shouldn't create those kinds of problems. I don't know what the trick is to avoiding them, but many of users do".

Er, you totally read that wrong. Switch the terms "developer" and "user" in your analogy.

I don't think I misread it; I was poking at you to illustrate that your internal feelings of jealousy and anger are not the responsibility of the advertiser to avoid triggering, and suppressing them is not "being a good person" (or a 'bad' person), it's "covering over a problem you have and pretending it's not a problem hoping it will go away".

Correctly functioning (neither judged as good or bad) humans don't get angry and jealous at seeing imaginary people's imaginary success, or real people's real success for that matter.

Re: Introducing Paper

#269
post #265

Hmm, Of my 300+ Facebook friends, one guy consistently posts the stereotypical millenial thing described here of "beautiful hike on the coast with Sharon". If someone else started doing that, I'd probably have to cut one of them off. Fewer friends seem to have real pictures of themselves and more have cartoons, cats and memes. This format looks great for presenting what people imagine as a great Facebook post. But I…

There's so much more to Paper than your existing news feed.

Putting aside the marketing-blather tone of your post, what is this "more"?

Who would create this "more"?

The nice thing about my existing news feed is that it is created by the people I either know or have a rather specific affinity to. Either way, they create stuff that actually is interesting specifically to me. And only about 5-10 of them are capable of producing video or the equvilent. Most produce essays, quips, collages and cat-pictures - not stuff with huge production values or stuff with a cinematic or whatever tone. Just relevant things.

So what would be added? Ipso facto irrelevant stuff.

Re: Introducing Paper

#270

Earlier quoted context omitted.

Because I don't trust them with my data.

Also because no one on my feed posts anything I'm actually interested in. If I could get that UI on hacker news, I would be pleased.

Would Flipboard work for that?

http://flip.it/5pPct

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