Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Introducing Paper

facebook.com

Post reply on HN
Print view View original

241–250 of 291 posts

Re: Introducing Paper

#241

Post by dopamean »

kin wrote: post #234
zyb09 wrote: post #48

Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.

It's marketing. You'd be surprised how less often informative works vs. emotional.

I know it's just tv but Don Draper's monologue on the Kodak Carousel is a great example of this. It was a powerful emotional appeal with very little information about the product.

Re: Introducing Paper

#242

Post by georgechen »

camillomiller wrote: post #126
[deleted] wrote: post #97

Earlier quoted context omitted.

[deleted]

I guess the right word for that would be hipster. I say that without any judgmental purpose, but that's what I think when I see the vintage product + cheap&chic design + sun flare scenery.

Indeed. And the irony, is, the real hipsters already move beyond their vintage typewriters, and Lomo camera. What the promotion video just shows us some cliches what the team think is cool. Not me.

Re: Introducing Paper

#243

Post by ianstormtaylor »

krelian wrote: post #106

I can't wait for the next trend in app/services marketing. I'm tired of: Introducing %word% , bla bla bla beautiful bla bla bla Share. Coupled with short sentences over a huge iOS/ OS X images. It feels as if this has been here forever.

Is it really all that different from some of the iconic ads[1] from the 1950s? Seems like it's mostly the same story-telling technique but slightly tweaked to take advantage of video and interaction. I wonder if it won't really change (apart from new tech which makes it just routing similarly-structured stories directly into your brain or something) because the kinds of stores we react two isn't really evolving that quickly either.

[1]: http://media.fontsinuse.com/static/use-media-items/7/6475/fu...

Re: Introducing Paper

#244

Post by jodrellblank »

bradleyland wrote: post #232
collyw wrote: post #184

Earlier quoted context omitted.

Yeah, I used to love the iPod adverts with the hip, trendy silhouette dancing away. Then you would see the average user on the train. Spotty, not especially attractive, and definitely not cool. But I guess that image wouldn't sell much.

I would say that Apple's advertising has become far more relatable recently. Most people can relate to a christmas event with a detached kid, or calling home to Facetime with their family. Granted, the people are unrealistically good looking and well dressed, but it's far more down to earth than this Facebook piece. I found the overly-hip nature of the characters in this extremely un-relatable. I could feel the jealo…

"I could see the SQL injection happening; I pretended it wasn't happening, like a good developer, but it was there. Website users shouldn't create those kinds of problems. I don't know what the trick is to avoiding them, but many of users do".

Re: Introducing Paper

#248

Post by [deleted] »

yanivt wrote: post #125

What a bunch of grumpy old men. I bet everybody sitting here taking shots at this app 1) have never created anything nearly as cool 2) would not have understood Apple in its hayday 3) spend too much time reading and taking shots at other people's work. I'm all for being cynical and questioning what's out there but you have to let the good stuff through. The design here is first class. The Facebook guys have outdone t…

[deleted]

Re: Introducing Paper

#249

Post by derefr »

jodrellblank wrote: post #244
bradleyland wrote: post #232

Earlier quoted context omitted.

I would say that Apple's advertising has become far more relatable recently. Most people can relate to a christmas event with a detached kid, or calling home to Facetime with their family. Granted, the people are unrealistically good looking and well dressed, but it's far more down to earth than this Facebook piece. I found the overly-hip nature of the characters in this extremely un-relatable. I could feel the jealo…

"I could see the SQL injection happening; I pretended it wasn't happening, like a good developer, but it was there. Website users shouldn't create those kinds of problems. I don't know what the trick is to avoiding them, but many of users do".

Er, you totally read that wrong. Switch the terms "developer" and "user" in your analogy.
Post reply on HN