Earlier quoted context omitted.
Snapchat isn't a "project" anymore. It's a business.
It's a business that doesn't have any business.
He gave a plausible and coherent explanation of Snapchat's strategy (spoiler: Tencent of the West). I think that Tencent's valuation is stretched and I think Snapchat is unlikely to succeed even if that is actually their goal... but it was interesting, anyway.
edit: hey, w1ntermute, thank you for that interesting response. Cognitively I think my brain wants a tidy explanation for them turning down the $3B, otherwise I can't make any sense of it whatsoever.