Earlier quoted context omitted.
Their ambition isn't limited to the song meanings / annotations market. They wouldn't have raised $15m on that. Look at how they're branching out. PoetryGenius, NewsGenius, etc. They want to annotate the world's information. That's a huge market and with RG's excellent execution so far (everyone has missteps - remember that), it warrants a $15m bet.
That could be their goal, but it's a lot easier said than done, especially in markets that haven't been executed before. For example, Rdio tried to do Vdio with video and look how that turned out. Off the top of my head, I can't even think of one company that expanded to different categories successfully. It's difficult and really rare.
Rap Genius Traffic Has Dropped By Over 80%
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Re: Rap Genius Traffic Has Dropped By Over 80%
#142Earlier quoted context omitted.
That could be their goal, but it's a lot easier said than done, especially in markets that haven't been executed before. For example, Rdio tried to do Vdio with video and look how that turned out. Off the top of my head, I can't even think of one company that expanded to different categories successfully. It's difficult and really rare.
Everything's easier said than done... I can. Here are three: Salesforce. Amazon. Google.
Re: Rap Genius Traffic Has Dropped By Over 80%
#143Re: Rap Genius Traffic Has Dropped By Over 80%
#144Impressive what one company can do to you if they decide you're not playing by their rules. (Not defending RG, I just think this is a good example of how much power Google has..)
Re: Rap Genius Traffic Has Dropped By Over 80%
#145Earlier quoted context omitted.
Because when you google for "rapgenius" the best result is unquestionably rapgenius.
No, when you have the website you don't need to "google" it.
You have the company name, not necessarily the website. It could be .com, .net and probably reasonably well a few other ones.
Re: Rap Genius Traffic Has Dropped By Over 80%
#146An interesting side effect of this is the phenomenon of less sophisticated users who use Google as their address bar. If you run a decently well-known website you see this in your analytics reports (at least back when you could see Google search keywords)--repeat visitors coming to your site from Google after searching for your site by name. This is why "facebook" is the top Google search. Since you can't find RapGen…
Re: Rap Genius Traffic Has Dropped By Over 80%
#147What I find shocking is a single company (Google) has the power to cause such a dramatic decrease of a website it deemed "unworthy". Sure, it can justify its actions by saying they broke the rules, but pressing the a "death button" for a website is not a solution. I feel as though Google needs to re-examine their core principles and determine how to better handle an issue like this. Otherwise, I suspect Google might…
> but pressing the a "death button" for a website is not a solution. What is a solution then? It seems like a good deterrent. It has to hurt. In Poland (where I'm from) they similarly punished Ceneo, Skąpiec, Nokaut (all most popular price comparator services) and even Tesco. See http://www.seoportal.pl/ceneo-skapiec-tesco-ukarane-przez-go... (Polish) or http://translate.google.com/translate?sl=auto&tl=en&js=n&pre...…
I am not defending rap genius for what they did, but criticizing Google for their actions.
Re: Rap Genius Traffic Has Dropped By Over 80%
#148I'm not sure if it's right or wrong what Google did, but it was certainly a shit business decision. It's Google's job to be a proper search tool for anyone to get the best possible results when searching something as simple as "rapgenius". If I search "rapgenius" and don't get the hugely popular website http://rapgenius.com as the first result, then that's bad service on Google's end.
Re: Rap Genius Traffic Has Dropped By Over 80%
#149Re: Rap Genius Traffic Has Dropped By Over 80%
#150Earlier quoted context omitted.
I consider myself sophisticated and I still use Google for something like Rap Genius: "rap genius kendrick lamar swimming pools" would get me there quicker than any other way. It's incredible that now that search string sends me to other pages that link to RG's lyrics but not directly to theirs.
If you actually knew how to use Google this wouldn't be a problem. The `site:` filter is your friend.