I've had the exact opposite experience. I develop on a MacBook Pro Retina, but I know little about the whole Apple ecosystem (ex Windows power user/dell tech). I purchased an Ipad mini for my mother and found it incredibly unintuitive and difficult to use. For one, she is unable to click 70% of the time even after using the device for several months. I thought it was user error, but even I have a hard time with it. From what I've seen observing her and attempting to use the device myself, the main issues I see are:
* All of the actionable UI items are too small
- Simple things like giving focus to the App store "search bar" are difficult for me, very difficult for her
- Clearing App store search bar by clicking the X is very difficult for me, impossible for her
- Install button takes 1-3 attempts for me, maybe 10 for her
* Use of icons instead of simple text
- I purchased the new iPad Air for her, hoping the larger size would make it easier to use. Embarrassingly, I could not even figure out how to install an app. I was searching for the "Install" button for ~30 seconds and even clicked the wrong icon once.
* E-Mail application randomly closes emails
- Once again I thought this was user error. She attempted to open several emails, and each time they would close immediately and return to the inbox. It turned out to be some bug in the mail application. Restarting the device didn't fix it.
On the other hand, she also has a Samsung Chromebook and has had absolutely zero issues with it. To be fair, it's a bit slow playing some facebook games and occasionally I wish I got her a normal windows laptop (for instance, the Optimum app is not supported, nor is the slingbox player).
Interestingly, I just gifted an iPad mini retina to my girlfriend earlier today and just went through the setup a few minutes ago. She attempted to install her first app which is marked "Free" and "iPhone only" (there is no iPad version). Upon clicking it, she had to log into her Apple ID (even though she just entered this information in the setup process). Next it said her ID was never used in the iTunes store (what's that?!?) and she had to register with her credit card (free app!?). After that dialog submit failed with two error messages (because I saw her click the Submit button twice), it returned back to the install screen. She clicked the Install button a second time, it forced her to enter her Apple ID and password AGAIN and then it started downloading. I thought iOS was supposed to be easy to use!? Even she kept commenting how difficult it is to use. She also has a Kindle Fire and never had any issues with it.