The author confuses the language of ' for ' with a copy of. If you are the 'Uber of Dog Walking' you are not a copy of Uber. Instead you have taken one part of the Uber puzzle, "on demand access using a smart phone" and applied it to the problem of finding a dog walker [1]. The sort of language arises because these techniques and technologies are created without names. In the physical world, you might have something…
I was hoping that the author would really dig into the practice of startup clones - c.f. http://www.rocket-internet.de