Awesome. I say this is a sign that the incumbent manufacturers are finally adapting to the heat brought on by Korean and Chinese newcomers. "Industry's most affordable Ultra HD monitor" is semantics. The Seiki 39" is still substantially cheaper, now at less than $500 on Amazon. Technically, that is a television, so I suppose "monitor" is a clever use of words by Dell. If Seiki drops an HDMI 2 version of their monitor…
You do realize that the guts in all of these monitors are either Korean or Chinese, right? All display manufacturers feed off of just a handful --quite literally a handful-- of OEM panel manufacturers. There is no real special sauce except in cases where an OEM, like Apple, pays for a run on a certain spec panel in exchange for exclusivity for a period of time and a guaranteed purchase of an agreed-upon volume of pan…
1080 displays are commoditized, and have been for some time now.
2560x1600 displays were not commoditized for 8 years. The process has very recently started.
The incumbent brands did not want Ultra HD commoditized so quickly, as evidenced by the $4,000+ prices. Seiki dropped a small bomb on them with the $700 (now $500) 4K televisions. With luck, Ultra HD will be commoditized soon enough. Thank you, Seiki!