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Two sentences in, there are three cryptic acronyms - MDM, BES and BYOD. Apparently the "customers" that the letter was written for are not Blackberry's end users.
Big companies are just that way.
"MDM vendors are undoubtedly inviting you to webinars and enticing you to switch off your BES." They're trying to tell me an actual human typed that sentence?
They are done. They STILL have no clue they aren't the center of the universe. Who knows (or cares) what this sentence means: "We’re serious about multi-platform MDM and even more serious about multi-platform EMM"
Go tell CISO/CIO (or Auditor) of a fortune 500 that they don't need to care what company data/emails are on peoples phones/tablets or whether its under the companies control.
Your lack of interest shows that this isn't relevant to you, it would be arrogant to assume the rest of the world doesn't care about it - in the same way lots of people don't care about how lean your startup is or what VC drinks social you went to the other night.
Blackberry 10, for me, is the best mobile operating system. Also, writing application for this OS is terribly cool (C++ and Qt !). So, I believe in BlackBerry.
"MDM vendors are undoubtedly inviting you to webinars and enticing you to switch off your BES." They're trying to tell me an actual human typed that sentence?
They are done. They STILL have no clue they aren't the center of the universe. Who knows (or cares) what this sentence means: "We’re serious about multi-platform MDM and even more serious about multi-platform EMM"
This letter is not directed towards consumers.
Earlier quoted context omitted.
That would be why the first line is To our valued *enterprise* customers
True, but in a far smaller font than the headline "An Open Letter to Customers", which is technicaly the first line of this statment. But hardly good when such confusion is evident, heck BIS was enterprise and BES was consumer, see why people confused with such magical boundaries of consumer.
This is an open letter to enterprise customers . A bit of a misleading title.
This is an open letter to enterprise customers . A bit of a misleading title.
I skimmed thru and this caught my eye "Our EMM customer base is much larger than any of the other vendors in the Gartner Magic Quadrant for Mobile Device Management – and is growing." Not having heard of this "Magic Quadrant", I find it hard to see how the average consumer could take that seriously.
Here is the link to the 2013 Magic Quadrant for Mobile Device Management Software that is referenced in the post: http://www.gartner.com/technology/reprints.do?id=1-1FRG59X&c...
Earlier quoted context omitted.
I knew those but EMM tripped me up - any idea?
Enterprise Mobility Management. From Wikipedia: "Enterprise mobility management (EMM) is the set of people, processes and technology focused on managing the increasing array of mobile devices, wireless networks, and related services to enable broad use of mobile computing in a business context." Yikes.
If you ignore 90% of the words in that sentence, it becomes much more understandable.