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An Open Letter To Customers

app.biz.blackberry.com

11–20 of 80 posts

Re: An Open Letter To Customers

#12
post #7

Two sentences in, there are three cryptic acronyms - MDM, BES and BYOD. Apparently the "customers" that the letter was written for are not Blackberry's end users.

That would be why the first line is

    To our valued *enterprise* customers

Re: An Open Letter To Customers

#13
I skimmed thru and this caught my eye "Our EMM customer base is much larger than any of the other vendors in the Gartner Magic Quadrant for Mobile Device Management – and is growing."

Not having heard of this "Magic Quadrant", I find it hard to see how the average consumer could take that seriously.

Re: An Open Letter To Customers

#15
post #6

I always wished BlackBerry would adopt Android operating system. It desperately needs some enterprise hardened secure version with good VPN. Also I really miss decent Android phone with Qwerty keyboard.

Moving 100% to Android would mean a partial write off of the QNX purchase but they have alternatives such as supporting Android side by side via virtualization. People will have the best of the two worlds. I think it is impossible for them to attract developers and fill an app store in the short term.

Re: An Open Letter To Customers

#18
post #12
post #7

Two sentences in, there are three cryptic acronyms - MDM, BES and BYOD. Apparently the "customers" that the letter was written for are not Blackberry's end users.

That would be why the first line is To our valued *enterprise* customers

True, but in a far smaller font than the headline "An Open Letter to Customers", which is technicaly the first line of this statment. But hardly good when such confusion is evident, heck BIS was enterprise and BES was consumer, see why people confused with such magical boundaries of consumer.

Re: An Open Letter To Customers

#19
post #13

I skimmed thru and this caught my eye "Our EMM customer base is much larger than any of the other vendors in the Gartner Magic Quadrant for Mobile Device Management – and is growing." Not having heard of this "Magic Quadrant", I find it hard to see how the average consumer could take that seriously.

As far as I know, those Gartner "magic quadrants" are fairly well-known in the circles of really large corporations. Which is apparently their target market.

Re: An Open Letter To Customers

#20
post #13

I skimmed thru and this caught my eye "Our EMM customer base is much larger than any of the other vendors in the Gartner Magic Quadrant for Mobile Device Management – and is growing." Not having heard of this "Magic Quadrant", I find it hard to see how the average consumer could take that seriously.

I'm sure the average consumer wouldn't take that seriously -- however, this is not meant for the average consumer. This letter is definitely trying to appeal to business IT managers, and they sure love Gartner's magic quadrants. (They also enjoy whitepapers about best practices for implementing thin enterprise BYOD methodologies.)
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