Dear Spike Lee

c) Tell them you don't do spec work, because you're not a moron - fuck you pay me.

Agency finds naive freelancer, offers a job for exposure & other bullshit, overwhelms with fixes/updates, pretends being dissatisfied/offended, refuses to pay. This kind of story is as old as freelancing itself, only the names of parties involved change.

PSA for inexperienced freelancers: Nobody will unclog your crapper for a promise of future gigs, designers and programmers shouldn't put up with such scams either. Too many of us gained this wisdom the hard way.

I did work through an agency for a San Francisco interior designer. The agency's Founder paid me with multiple bad checks. Meanwhile, two years later, my work continues to be used and I remain unpaid for a month of full time work.

I ended up launching a site exposing the guy behind the agency who has a history of writing bad checks. I've received many emails from others he scammed or tried to scam so I find some peace in the fact that when people google his name, a site exposing the guy come up.

They're parasites and bottom dwellers empowered by the fact that online marketing lowered the entry bar into marketing.

During my 5-year experience with them, I quit in one where I worked full-time, worked with several dozen of these 'agencies', my ex works for one, and I am due payment tommorow by one. I'm drawing a line here (not nudged by this letter, I've come to that decision few weeks back) - I'll never work with them again.

Their job is to suck your soul out, give you peanut shells, and kiss asses to their clients. They're never satisfied with the results, they won't pay the market rate, they abuse their employees. At first agency, I worked 120h a week, for several months, on several ocassions. Ended up in ER twice, lost an organ (gallbladder) and seriously damaged another (chronic gastritis) in short period of time, had micronap hallucinations regulary. Yes, I should've known better. Youthful energy got the best of me. It got best out of all their other employees, almost all who have left "violently". I was 27 at that point.

On a more lighter note - old school marketeers with vision, concept and drive now get even more respect from me. I didn't appreciate them enough when I started, thinking that they're not doing enough "numbers". Tough times for them and it's a shame. They'll be back on horse soon enough, I hope. There ought to be data-sucking ad-providing backlash at one point, right? Tell me it is so.

"A bunch of salespeople in suits tossing around buzzwords so they can land a job taking advantage of a big company's big budget. Everything is a pitch or a comp or a big lead."

That is indeed exactly the difference between most "agencies" and most small design firms/freelancers.

The agency has salespeople who know how to value and sell the work a freelancer can do, for an order of magnitude or so more money that that freelance will negotiate for themselves. You might think "I could give that company what they want in a few days with WordPress, a great theme I'm already very familiar with, and a solid day's worth of graphic design and css futzing - I'd do it for a friend for a few grand, but they're a big company so I'll see if I can get away with charging them $8 or $10 grand…". And you'd quite likely lose the job to the agency who comes in talking about Business Goals and Website Goals, Audience Demographics, Conversions, SMART metrics, Information Architecture, User Interface and User Experience design, Content Inventories, Conversion focused and SEO focused copywriting, Social Media integration, broader alignment with current marketing activity, leveraging existing business relationships and co-branding key messages - they'll spend two weeks (billing by the hour) talking to key stakeholders and decision makers at the client (while dressed, as you point out, in smart suits), then submit a proposal for a $280,000 project and, in case the budget doesn't stretch that far, a simpler $150,000 version. And they'll also have the known-effective "sales closer" tactics, probably something like "we've got a few slots open in out pipeline next quarter, I'm pretty sure if we could get this approved and signed before the end of the month I could talk finance into a 12% discount on a full upfront payment…"

The _good_ agencies will actually deliver a lot more business value that a freelancer with a good design eye, a folderful of WordPress themes, and a GoDaddy hosting reseller account.

A _bad_ agency will just have search/replaced the company name in their previous pitch powerpoint decks and web project proposal docs - and deliver a not-very-varefully-planned canned-theme WordPress site anyway, probably farmed out for $8k to some freelancer with the promise of heaps of future work and some great exposure…

Knowing which clients are going to get $100k+ value out of a project, then pitching a proposal based on value delivered, rather than hours worked. _That's_ what a successful agency does. (And what most freelancers have very little idea how to do.)

A free society implies that should be the default, with well justified exceptions. I don't see decent justifications for copyright.

Why does that make any more sense for instantly-reproducible, yet still not instantly-creatable, goods than for physical ones?

The fact that the latter are scarce and rivalrous. Private property is a mechanism to prevent/reduce conflicts. But I'm not opposed to suggestions for alternative mechanisms either.