To clarify about the pre-order issue: There's nothing inherently wrong with asking for funds to push the development of a product forward. Kickstarter has done a great job of promoting that model, and the world has seen a lot of good come out of it. However, Kickstarter has also done a lot of work to educate the public about the risk of this type of funding (certainly to their own legal benefit or otherwise), and thu…
Actually this is very much illegal. You cannot charge someone for a product and then not deliver it. Kickstarter doesn't charge you for a product, you pledge or donate to a project on Kickstarter and if it's successful, you get the item(s) for the level you pledged to for free.
Besides that, why are digital goods pre-orders seemingly allowed?