Diary of a programmer with no clue about marketing

This looks like something I could actually use. I've just downloaded it.

My take from the website, there is no price on the main page. I have to click 'Buy Now' with no idea whether I want to actually purchase. Which is a commitment (in my head) that I'm not prepared to make without knowing the price.

I don't mean to reply with just a me too - but, absolutely agree with you through my own spend a year developing a product I can't market experiences...

Software Development = Easy

Marketing that Software = Wicked Hard

Nice. So one of the things that happened to me when I came to the Bay Area was I was working at Intel and I had to talk to a lot of marketing folks (who were talking to 'the public' about Intel's chips). I realized I didn't have a clue what they did.

I set out to correct that before I started my own company and looked for a job that would let me work closely with marketing but still be engineering based. I found one at Sun which was effectively a 'technical marketing engineer' although at the time I joined the marketing folks just needed an engineer to translate what the competition was doing into something they could argue about. I too was amazed at how much more complex it was than my simplistic assumptions had been. I moved over into the kernel group later (they too had offered me a spot when I had interviewed) and have been pure engineering ever since but never forgot the lessons of that time.

Things I learned,

1) Marketing is not sales - Sales is the process by which you convince someone with money to give it to you in exchange for a good or service. Marketing is the thing that happens before that which informs you why you might want to talk to a sales guy. A guy marketing a car will tell you that the car has the highest safety rating ever, the guy selling the car will tell you if you write a check right now he will take an additional $1,500 off the sticker price.

2) Marketing is about perception, and perception is personal. The job of a marketeer is to communicate an idea so that you can see it and perceive it the same way the marketeer does. That requires that you first discover the perceptual language of the target, then translate the message into that perceptual language, communicate it, and then test again for understanding. Marketing a car that smells like bacon to a vegetarian just doesn't work. If the biggest chunk of car buyers are vegetarians, and your car consistently smells of bacon, you need to translate that into something positive somehow. Not simple :-).

3) Marketing is ubiquitous - one of the interesting conversations with my daughter as a teen about what to wear, your clothes give others an impression of you, you cannot prevent that, all you can do is control it. People are constantly taking these bits of information in and reasoning about them consciously and unconsciously. To be successful you have to have influence over as many of those information channels as possible. Getting that influence can be tricky.

Basically, it isn't as easy as it looks like it should be was my conclusion.

I've been using Bee for the past week to avoid interacting with Jira's slow interface and it's been absolutely excellent. It's a polished app, and the one bug I encountered was fixed within a day. Just waiting for the trial to finish.

What I would like to read is why the OP put his time into building a task app. Not because the world doesn't need another one (I'm not being sarcastic here...)...but if you don't have much talent or time for marketing, then something must have been guiding you, right? I would think that without any other external guidance, it's the programmer himself who finds the product useful and uses it everyday as he develops it.

So, did the OP find his own product useful?