You know, I skimmed the article and liked it, and thought "hey, I'll check out GrooveHQ.com, see what their deal is" since I haven't heard of them before. And I get to a page where the only way to learn more is to watch a video. Instant turnoff. I'm in a quiet place, I don't want to make noise or plug my headphones in just to have any idea what it is you actually do. Please consider that people might want to read som…
I've said this before, but they wouldn't do it if it didn't work. Just google "video engagement vs. text engagement". It really does increase conversions and alleviates a lot of confusion. It doesn't excuse the need for descriptive text, but rather complements any online offering. Seeing is believing. I agree with this sentiment, I too avoid video, but it is a very easily digestible format for a lot of people. Think…
I am impatient and I want to consume info quickly, so I don't like videos. Give me the facts.
Many people find reading and parsing factual statements to be a chore. They want to play the video and sit back and eat a sandwich. They want that horrible hipster acoustic guitar intro with the gratuitous close up of the tattoos. Factual statements are like homework. They want emotional response. I am suspicious of same.
Also I work with Israelis and they consume spoken English much easier that written. Reading is cognitive load for many folks.