Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Lessons Learned Going from Zero to $30k/Month in a Year

groovehq.com

Post reply on HN
Print view View original

11–20 of 61 posts

Re: Lessons Learned Going from Zero to $30k/Month in a Year

#11

Post by bbwharris »

patmcc wrote: post #2

You know, I skimmed the article and liked it, and thought "hey, I'll check out GrooveHQ.com, see what their deal is" since I haven't heard of them before. And I get to a page where the only way to learn more is to watch a video. Instant turnoff. I'm in a quiet place, I don't want to make noise or plug my headphones in just to have any idea what it is you actually do. Please consider that people might want to read som…

I've said this before, but they wouldn't do it if it didn't work. Just google "video engagement vs. text engagement". It really does increase conversions and alleviates a lot of confusion. It doesn't excuse the need for descriptive text, but rather complements any online offering. Seeing is believing.

I agree with this sentiment, I too avoid video, but it is a very easily digestible format for a lot of people. Think about Leap Motion, would it have nearly been as interesting without the impressive video showing you why it's interesting?

Re: Lessons Learned Going from Zero to $30k/Month in a Year

#12

Post by [deleted] »

patmcc wrote: post #2

You know, I skimmed the article and liked it, and thought "hey, I'll check out GrooveHQ.com, see what their deal is" since I haven't heard of them before. And I get to a page where the only way to learn more is to watch a video. Instant turnoff. I'm in a quiet place, I don't want to make noise or plug my headphones in just to have any idea what it is you actually do. Please consider that people might want to read som…

[deleted]

Re: Lessons Learned Going from Zero to $30k/Month in a Year

#13

Post by ktsmith »

glasner wrote: post #7
ktsmith wrote: post #4

Earlier quoted context omitted.

I was also turned off by the lack of content, meaningful product information such as screenshots etc.

Sounds like you guys were sent to a rather drastic test we're running right now. I prefer more content too, but the video is currently in the lead.

The extra content doesn't even have to be on that page. I was very disappointed that clicking the items in the menu just took me down to the small blurbs of content I had already read instead of pages devoted to those topics.

Re: Lessons Learned Going from Zero to $30k/Month in a Year

#14

Post by ihsw »

patmcc wrote: post #2

You know, I skimmed the article and liked it, and thought "hey, I'll check out GrooveHQ.com, see what their deal is" since I haven't heard of them before. And I get to a page where the only way to learn more is to watch a video. Instant turnoff. I'm in a quiet place, I don't want to make noise or plug my headphones in just to have any idea what it is you actually do. Please consider that people might want to read som…

I've found that watching a video with audio off is good enough, and even first watching it muted in order to better grasp its message.

Re: Lessons Learned Going from Zero to $30k/Month in a Year

#15

Post by alexbardas »

Great post, really made me take a deeper look into the product.

I wasn't disturbed by the short video which explains most / all the features, but I can see the need of also having them as separate web pages (also useful for SEO).

My main concern is that there is no free version at all, even for smaller teams / startups (1-2 members) and I don't know if it's possible to import data from other customer support SAAS.

Re: Lessons Learned Going from Zero to $30k/Month in a Year

#16

Post by lotsofcows »

patmcc wrote: post #2

You know, I skimmed the article and liked it, and thought "hey, I'll check out GrooveHQ.com, see what their deal is" since I haven't heard of them before. And I get to a page where the only way to learn more is to watch a video. Instant turnoff. I'm in a quiet place, I don't want to make noise or plug my headphones in just to have any idea what it is you actually do. Please consider that people might want to read som…

Same here. If you're really sure people want a noisy, slow to parse medium, at least provide a link to the text equivalent.

Re: Lessons Learned Going from Zero to $30k/Month in a Year

#17

Post by weaksauce »

glasner wrote: post #7
ktsmith wrote: post #4

Earlier quoted context omitted.

I was also turned off by the lack of content, meaningful product information such as screenshots etc.

Sounds like you guys were sent to a rather drastic test we're running right now. I prefer more content too, but the video is currently in the lead.

another data point for disliked the video. In my mind, if the sales page is that unfriendly, how unusable is their software going to be?

Re: Lessons Learned Going from Zero to $30k/Month in a Year

#18

Post by codegeek »

patmcc wrote: post #2

You know, I skimmed the article and liked it, and thought "hey, I'll check out GrooveHQ.com, see what their deal is" since I haven't heard of them before. And I get to a page where the only way to learn more is to watch a video. Instant turnoff. I'm in a quiet place, I don't want to make noise or plug my headphones in just to have any idea what it is you actually do. Please consider that people might want to read som…

Did you see this ? It shows screenshots with explanations.

http://www.groovehq.com/#what_you_get

EDIT: Apparently, this link takes you to "how it works" tab and you still have to click on the "What You get" tab manually.

Re: Lessons Learned Going from Zero to $30k/Month in a Year

#19

Post by [deleted] »

patmcc wrote: post #2

You know, I skimmed the article and liked it, and thought "hey, I'll check out GrooveHQ.com, see what their deal is" since I haven't heard of them before. And I get to a page where the only way to learn more is to watch a video. Instant turnoff. I'm in a quiet place, I don't want to make noise or plug my headphones in just to have any idea what it is you actually do. Please consider that people might want to read som…

[deleted]

Re: Lessons Learned Going from Zero to $30k/Month in a Year

#20

Post by glasner »

patmcc wrote: post #10
glasner wrote: post #7

Earlier quoted context omitted.

Sounds like you guys were sent to a rather drastic test we're running right now. I prefer more content too, but the video is currently in the lead.

Fair enough - I'm not saying no video, but maybe have a "Read more" link underneath the "Learn More" or something? Just a thought for the next A/B test.

Agree completely. Now that we've tested the simplest page we could come up with, it's time to start adding other paths to the funnel.
Post reply on HN