Jonathan Ive designs Leica camera for Red charity

I didn't mean he should have sold his time to another company..

Looking at that, without reading the text, I thought immediately that it looked like Marc Newson's work rather than Jony Ive's.

Then I read the text:

> Apple's feted design chief teamed up with industrial designer Marc Newson

I would say that Marc did most of this, and Jony either just created the collaboration and put his name to it, or his touch was reasonably light.

The only part that really looks like Ive's stamp is the perforated aluminium. Every other curve, the buttons and balance of the design, scream Newson.

The charity sector looks forward to a Bono-led recovery

RICH PARADISE, Bahamas, Monday (UNN) — The (RED) anti-AIDS marketing initiative has announced its first annual results.

The initiative, fronted by Bono, seeks to promote a "co-philanthropy" model, wherein companies can do good works by selling products they were going to sell anyway, but with a little red bit on to show how much they care. Really. They care.

"We've worked hard on the model," said Bobby Shriver, (RED) CEO. "It's been a brand launch designed to get people used to the idea of an entirely new fund raising model. Because (RED) is explicitly NOT a charity, we encourage our partners to go about their business including their marketing. Gap, Apple, Sprint and other sales people are meeting Americans and explaining that 5,500 Africans dying daily of AIDS is preventable."

"The publicity has been fantastically effective," said Bono from his Caribbean island. "Steven Spielberg smiling down from billboards in San Francisco, Christy Turlington striking a yoga pose in a New Yorker ad, me cruising Chicago's Michigan Avenue with Oprah Winfrey, eagerly snapping up Red products, Chris Rock appearing in Motorola TV spots saying 'Use Red, nobody's dead', and the Red room at the Grammy Awards. This is something to be really proud of."

Zombie Steve Jobs also voiced his support. "I don't see how else you can assuage your OVERWHELMING GUILT at your comfortable life and income without a Red U2 iPod on your belt. Imagine the SHAME if people saw you with a plain white or black one. The SHAME."

The stunning return to AIDS charities for 2006 was $18,000 on over $100 million in marketing and consumer spend. "The only way is up!" said Shriver. "Onward and upward!"

"Buy more stuff!" said Jobs.

I think they just wanted to make a bloody awesome camera, that also happens to generate money for charity.

Sure, Product(RED) is designed to help you feel better about buying stuff you don't really need, but the high marketing spend is hardly much different than other charities. It's a "why not?" but don't assume you're done helping others for the year since you bought a (RED) iPad!

If you want to donate efficiently, may I suggest typing :help uganda into vim?