Jonathan Ive designs Leica camera for Red charity
1–10 of 43 posts
Re: Jonathan Ive designs Leica camera for Red charity
#2I'm always uneasy with the idea of (RED) charity: the message is "save the world by buying stuff". It's just consumerism with a bit of karma, no?
Re: Jonathan Ive designs Leica camera for Red charity
#3> The camera took 85 days and more than 735 hours to manufacture. During that time more than 550 models and 1,000 prototype parts were made and tested; 55 engineers worked on the process.
And
> It is expected to fetch between $500,000 (£312,000) and $750,000.
If they took the cost of that time and work and donated it directly to the charity how much would it have been?
Re: Jonathan Ive designs Leica camera for Red charity
#4> 85 days and more than 735 hours
> more than 550 models and 1,000 prototype parts were made and tested... 55 engineers worked on the process.
Uhh... I think they spent more developing this than what it will fetch. Wouldn't it have been better to just donate the money?
A 500k donation at the expense of that many resources...
Re: Jonathan Ive designs Leica camera for Red charity
#5"Aluminium case with tens of thousands of individual perforations" sounds so much fancier than "metal screen".
Re: Jonathan Ive designs Leica camera for Red charity
#6I'm always uneasy with the idea of (RED) charity: the message is "save the world by buying stuff". It's just consumerism with a bit of karma, no?
I don't understand why you're uneasy about it.
Re: Jonathan Ive designs Leica camera for Red charity
#7> The camera took 85 days and more than 735 hours to manufacture. During that time more than 550 models and 1,000 prototype parts were made and tested; 55 engineers worked on the process. And > It is expected to fetch between $500,000 (£312,000) and $750,000. If they took the cost of that time and work and donated it directly to the charity how much would it have been?
Ah, but it's not a direct equivalent. Do you think Jony Ive's contract with Apple allows moonlighting?
Re: Jonathan Ive designs Leica camera for Red charity
#8> 85 days and more than 735 hours > more than 550 models and 1,000 prototype parts were made and tested... 55 engineers worked on the process. Uhh... I think they spent more developing this than what it will fetch. Wouldn't it have been better to just donate the money? A 500k donation at the expense of that many resources...
You assume they aren't getting anything else from that. Presumably it also counts as R&D for future products.
Re: Jonathan Ive designs Leica camera for Red charity
#9I'm always uneasy with the idea of (RED) charity: the message is "save the world by buying stuff". It's just consumerism with a bit of karma, no?
I think it's more "you're going to buy this product anyway, so why not go with the model that will help a charity?".
Re: Jonathan Ive designs Leica camera for Red charity
#10I'm always uneasy with the idea of (RED) charity: the message is "save the world by buying stuff". It's just consumerism with a bit of karma, no?
No