Our Logo Looks Like Underpants: A Case Study in Internationalization • Hacker News Board

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#111

Post by bitwize » Wed, Oct 09, 2013, 8:10 PM UTC

kamjam wrote: post #100

dasil003 wrote: post #65

Earlier quoted context omitted.

What about the London 2012 Olympics logo? That can't be undone, and it can't be unseen once you see it (ie. the Fedex logo effect not in a good way).

The London 2012 logo was a pile pants :) Fortunately, once the games kicked off people forgot about the logo and it was a very successful event by all accounts and there was a huge buzz in the air with everyone (I'm a Londoner). Still can't believe they paid that much money for that !

That one offended my design sensibilities before I knew enough to be offended in other ways. It looked like some sort of very-early-90s Nickelodeon thing. Then I saw a specially colored version and... yeah.

If you read vertically, turn some letters sideways, and apply liberal amounts of imagination, it looks like "Zion" which was enough to offend the Iranians.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#112

Post by kamjam » Wed, Oct 09, 2013, 8:25 PM UTC

bitwize wrote: post #111

kamjam wrote: post #100

Earlier quoted context omitted.

The London 2012 logo was a pile pants :) Fortunately, once the games kicked off people forgot about the logo and it was a very successful event by all accounts and there was a huge buzz in the air with everyone (I'm a Londoner). Still can't believe they paid that much money for that !

That one offended my design sensibilities before I knew enough to be offended in other ways. It looked like some sort of very-early-90s Nickelodeon thing. Then I saw a specially colored version and... yeah. If you read vertically, turn some letters sideways, and apply liberal amounts of imagination, it looks like "Zion" which was enough to offend the Iranians.

If you turn it a little more then it says exactly what it is...: http://www.theroar.com.au/2007/06/14/london-2012-the-logo/

Haha, ok, not quite but defo describes it :)

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#113

Post by blackdogie » Wed, Oct 09, 2013, 8:55 PM UTC

cninja wrote: post #35

blackdogie wrote: post #9

Post mentions Google Comsumer Surveys http://www.google.com/insights/consumersurveys/pricing at $0.10 for targeted and $0.50 for targeted (age , gender, etc) responses this seems like a great way for getting feedback quick. Has anyone got any experience doing them ? Does anyone know how these people answer surveys, is there a web portal for people to sign up to do them ?

I can't say what is is about your comment or the article, but something about the combination gives off the vibe that this is an astroturfing effort to promote Google Comsumer Surveys.

I've been a member here for over 4 years, I doubt I'd wait so long to promote a product.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#114

Post by steven2012 » Thu, Oct 10, 2013, 5:37 AM UTC

madaxe wrote: post #64

steven2012 wrote: post #58

Does it really matter what 2-3% of a random sampling of people think in a single country? Could this possibly be too sensitive to trying to please too many people?

3% of the UK population = ~3m potential customers or detractors, so yes.

3% of the UK population does not translate into 3M potential customers for their particular product, which appears to be some sort of Big Data service. It might translate into 1 or 2 customers out of those UK businesses that might actually need their services.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#115

Post by BerislavLopac » Fri, Oct 11, 2013, 10:23 AM UTC

alan_cx wrote: post #39

goatforce5 wrote: post #32

Earlier quoted context omitted.

I spilled some coffee on some light coloured trousers on the way to the London office. The stain was centered right in my lap and I couldn't really go around like that all day, so I stopped and bought some cheap trousers at Gap to sort me out. Pro-tip: Telling your local UK colleagues that you were running late because you stained your pants and needed to get new pants, and then offering to show people the stained pa…

Ah, wonderfully divided by a common language!!!! :) "Fanny" is a great cause of transatlantic fun too. And if you are a Brit in the US, never ever say, "Im diving out for a fag". You're gonna get some odd looks.

My favo(u)rite ambiguous sentence: I'm mad about the flat. What do you think it means? ;-)