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Our Logo Looks Like Underpants: A Case Study in Internationalization

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Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#31

Post by JunkDNA »

blackdogie wrote: post #9

Post mentions Google Comsumer Surveys http://www.google.com/insights/consumersurveys/pricing at $0.10 for targeted and $0.50 for targeted (age , gender, etc) responses this seems like a great way for getting feedback quick. Has anyone got any experience doing them ? Does anyone know how these people answer surveys, is there a web portal for people to sign up to do them ?

I've seen them smack dab in the middle of boston.com "The Big Picture". You basically can't look at more than a few of the photos without answering a google survey question. For me, looking at this page now asks me who my auto insurance provider is with: http://www.boston.com/bigpicture/2013/10/broken_lives_of_fuk...

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#32

Post by goatforce5 »

alan_cx wrote: post #6

I would not have said pants to start with, but now its been said, all I can see is pants. [0] Maybe this is more about the power of suggestion 0. UK, where pants is pants and not trousers. ;) Edit: Also, pants is a UK way of saying rubbish. So, "that web site is a load of pants", might be said. Might be a sense of humor at work here.

I spilled some coffee on some light coloured trousers on the way to the London office. The stain was centered right in my lap and I couldn't really go around like that all day, so I stopped and bought some cheap trousers at Gap to sort me out.

Pro-tip: Telling your local UK colleagues that you were running late because you stained your pants and needed to get new pants, and then offering to show people the stained pants is going to lead to some awkward moments.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#34

Post by xux »

blackdogie wrote: post #9

Post mentions Google Comsumer Surveys http://www.google.com/insights/consumersurveys/pricing at $0.10 for targeted and $0.50 for targeted (age , gender, etc) responses this seems like a great way for getting feedback quick. Has anyone got any experience doing them ? Does anyone know how these people answer surveys, is there a web portal for people to sign up to do them ?

http://www.google.com/insights/consumersurveys/how

Why is that "take the tour" button so messed up?

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#35

Post by cninja »

blackdogie wrote: post #9

Post mentions Google Comsumer Surveys http://www.google.com/insights/consumersurveys/pricing at $0.10 for targeted and $0.50 for targeted (age , gender, etc) responses this seems like a great way for getting feedback quick. Has anyone got any experience doing them ? Does anyone know how these people answer surveys, is there a web portal for people to sign up to do them ?

I can't say what is is about your comment or the article, but something about the combination gives off the vibe that this is an astroturfing effort to promote Google Comsumer Surveys.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#38

Post by jakestein »

TeMPOraL wrote: post #24
rpedela wrote: post #16

What is wrong with people thinking the logo looks like underwear? I am willing to bet people are more likely to remember the logo and company. I remember when everyone was making fun of the name "Wii", but I would be surprised if that name, which generated free publicity, did not help Nintendo. If the logo reminded people of genocide, okay change it. But underwear? Seems like a good thing to me since they might remem…

Probably upper management without sense of humour.

I can verify this [1]. The management team does not have a sense of humor.

[1] I am cofounder and COO

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#39

Post by alan_cx »

goatforce5 wrote: post #32
alan_cx wrote: post #6

I would not have said pants to start with, but now its been said, all I can see is pants. [0] Maybe this is more about the power of suggestion 0. UK, where pants is pants and not trousers. ;) Edit: Also, pants is a UK way of saying rubbish. So, "that web site is a load of pants", might be said. Might be a sense of humor at work here.

I spilled some coffee on some light coloured trousers on the way to the London office. The stain was centered right in my lap and I couldn't really go around like that all day, so I stopped and bought some cheap trousers at Gap to sort me out. Pro-tip: Telling your local UK colleagues that you were running late because you stained your pants and needed to get new pants, and then offering to show people the stained pa…

Ah, wonderfully divided by a common language!!!! :)

"Fanny" is a great cause of transatlantic fun too. And if you are a Brit in the US, never ever say, "Im diving out for a fag". You're gonna get some odd looks.

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