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The only correlation I see is that the polos are the same price as Warby Parker's eyeglasses. In my mind, Warby Parker saves me a bunch of money over the alternatives. This is not the same buisness model.
I'm not an expert on Warby Parker but I don't see the connection. Warby Parker took advantages of a business (eye glasses) which had greatly inflated prices and a few suppliers controlling the market. The shirt business isn't the same - there is plenty of competition, price points, and availability of product. I won't make a guess on how good the vastrm idea is but it's no warby parker.
An invented word is fine but it should either relate to the product or at least be memorable and easy to pass along by mention. Especially for a consumer product which is marketed in part on a web site.
I don't know how to pronounce "vastrm" is it "vastrem" or "vastrim" or? ... and even if I did I'd have to spell it for someone since it's not close to being a word. It's a hack essentially.
Once again, they are, after all, selling to consumers.
Yawn. Plenty of companies already sell custom shirts online. What's the big deal about Vastrm? What's revolutionary? Also, what's the big deal about Warby Parker? Just slick marketing and creation of a brand, but the same Chinese factories as used by CHEAP-GLASSES-FRAMES-DOT-COM. EDIT: Nice, a downvote after just a few seconds. Look, just because Vastrm is a YCombinator company doesn't mean it gets a free ride. The i…
I don't see the connection either. Warby Parker provides an experience that differs from their competition (luxottica) and happens to be significantly cheaper. How is Vastrm any different than a company like BlankLabel?
re: a different experience. We are sort the anti-Gap. At the Gap, one size fits all. With us, we will fit the shirt to your body type and not force you into a size that was made for the masses.
Since naming is my thing I will add that the choice of vastrm as a name is horrible. An invented word is fine but it should either relate to the product or at least be memorable and easy to pass along by mention. Especially for a consumer product which is marketed in part on a web site. I don't know how to pronounce "vastrm" is it "vastrem" or "vastrim" or? ... and even if I did I'd have to spell it for someone since…
The only correlation I see is that the polos are the same price as Warby Parker's eyeglasses. In my mind, Warby Parker saves me a bunch of money over the alternatives. This is not the same buisness model.
The comparison to Warby Parker was more in terms of customer engagement model vis a vis the home try on program. Cost structure, supply chain, mfr, and the competitive nature of our businesses are quite different, as you point out.
I'm not an expert on Warby Parker but I don't see the connection. Warby Parker took advantages of a business (eye glasses) which had greatly inflated prices and a few suppliers controlling the market. The shirt business isn't the same - there is plenty of competition, price points, and availability of product. I won't make a guess on how good the vastrm idea is but it's no warby parker.
see above response...
Your points are valid (and I will take them as correct).
But when someone sees a headline that says "the Warby Parker of" they are going to think many different things and that's at least what I thought.
Clothing is sold everywhere eyeglasses are not. Custom clothing is nothing new what Warby did essentially was a new idea.
Note also that eyeglasses have been around forever and are used by a nice percentage of the population because if you need glasses and don't wear contact lenses you need glasses.
Polo shirts are not the same (title says "custom polo shirts") and I'm not even seeing that they sell polos for women. And how many men are "metro" enough that they even care about getting customer polo shirts? There is a big difference between men's fashion and women's fashion to begin with.
Yawn. Plenty of companies already sell custom shirts online. What's the big deal about Vastrm? What's revolutionary? Also, what's the big deal about Warby Parker? Just slick marketing and creation of a brand, but the same Chinese factories as used by CHEAP-GLASSES-FRAMES-DOT-COM. EDIT: Nice, a downvote after just a few seconds. Look, just because Vastrm is a YCombinator company doesn't mean it gets a free ride. The i…
I've had two pair of glasses from them, and I've never had so many comments and compliments on a pair of glasses. So even if the glasses are made by the factories that make frames for other companies, there is something to be said about their design.
I'd love to see Warby Parker's disruptive strategy applied to other parts of the health care market. It shows what free market pressures can do to effect prices.
Recently got a Vastrm hoodie and it is really nice. It certainly feels great and fits great. I'll likely wear it a ton, not sure why there is such negativity in this thread.
The quality of the shirt doesn't determine the quality of the business, or the quality of the comparison in the headline.