Live data from Hacker News

Yahoo reveals its new logo

yahoo.tumblr.com

71–75 of 75 posts

Re: Yahoo reveals its new logo

#71
post #64

Earlier quoted context omitted.

I avoid literally everything that is owned by Yahoo. This is almost entirely due to how they present themselves. A bad logo is evidence of a company that does not care about their products or services. They are finally making steps to improve their image.

> A bad logo is evidence of a company that does not care about their products or services. So all bad logos indicate lack of interest by companies for the things they are selling? Maybe we can trade stock on that premise!

Caring != stock value.

Re: Yahoo reveals its new logo

#72
For me, the Yahoo logo was all about differently-sized characters, the fat Y with one of the arms sticking out and the big fat exclamation mark. All of those cues have vanished.

The new logo seems almost devoid of flavor. The rest of their homepage has a nice UI without gradients, and this newly adopted logo seems like a extremely odd misfit, almost out of place. There's absolutely no sense of belonging.

Re: Yahoo reveals its new logo

#73
It makes me want to go look at something else. It screams, "You are not interested in me! I am not going to entertain you in any way!"

It reminds me of being in a mall, and looking for that one interesting store that I want to go to. I pore over a directory, scanning over a whole bunch of logos, for brands whose names I can't even remember. Eventually I find the one I want, and in that moment, if you asked me what else was on that directory I could not tell you. The new logo is on that directory somewhere, attracting no attention.

Post reply on HN