All I keep seeing is the negative space between the Y and the A. Not in a good way.
Yahoo reveals its new logo
61–70 of 75 posts
Re: Yahoo reveals its new logo
#62Here's the link to all the logos: http://www.yahoo.com/dailylogo
Re: Yahoo reveals its new logo
#63My first reaction is I don't like it.
It looks dated. The bevel looks like Word Art or something I would have thought was cool when I first started playing around with Photoshop.
Its too complex. I was expecting them to embrace the current trend of flatness, and simplicity is a timeless aesthetic. The cutaways from the tops of the lines add to the complexity along with the many different angles, letter heights, and "O" bowl-size.
It is similar to the Google logo with the bevel, rather than say Apple or Microsoft. Considering Marissa's work on the Google homepage, the familiarity with the Google logo might have made her more confident in this variation.
Losing that distinctive "Y"
I prefer the old logo.
I can see it growing on me though. I would remove the bevel and the caps on the "YAH" letters.
If it were me I probably would have tweaked the original logo and made the font look more mature and symmetrical.
Re: Yahoo reveals its new logo
#64Earlier quoted context omitted.
I don't understand why they added the bevel, it looks like WordArt :(
Yeah, it looks pretty bad. I guess it's just a matter of time unless everyone gets used to it. I think they should spend more time on their services than their branding, however. Playing with a logo is great, but in terms of value it's close to zero.
I avoid literally everything that is owned by Yahoo. This is almost entirely due to how they present themselves. A bad logo is evidence of a company that does not care about their products or services. They are finally making steps to improve their image.
Re: Yahoo reveals its new logo
#65Forgetting about the ridiculous bevels, they're using what looks to be a variation of the Optima font, which screams 70's/80's. Unlike other fonts (e.g. Helvetica), it has not aged well -- it was once a standard corporate font, now nobody touches it.
Seeing it used in the logo of modern company is, quite frankly, bizarre -- especially a company trying to be "fun", because it is not a "fun" font. It was corporate/educational.
Re: Yahoo reveals its new logo
#66It is a better shade of purple. The bevel is kind of gross, and I'm just left a bit disappointed. A missed opportunity to do something great.
The bevel bothers me as well, especially dark bevel on white background.
I just saw it as a new logo. I didn't notice the details (bevel, choice of colours, etc.) but my first impression when I saw the logo was "Nice!". Maybe it's mainly targeted at people like me who are not very discerning when it comes to visual content.
Re: Yahoo reveals its new logo
#67How long until their regional affiliates update their design? For example:
http://au.yahoo.com (Yahoo! 7) http://www.yahoo.co.jp/ (Yahoo Japan)
I really feel that while these spinoffs seemed like a good idea at the time (and in the case of Yahoo Japan were very successful spinoffs) having separate businesses with different branding will come back and hurt Yahoo! soon.
Re: Yahoo reveals its new logo
#68Earlier quoted context omitted.
Yeah, it looks pretty bad. I guess it's just a matter of time unless everyone gets used to it. I think they should spend more time on their services than their branding, however. Playing with a logo is great, but in terms of value it's close to zero.
I avoid literally everything that is owned by Yahoo. This is almost entirely due to how they present themselves. A bad logo is evidence of a company that does not care about their products or services. They are finally making steps to improve their image.
> A bad logo is evidence of a company that does not care about their products or services.
So all bad logos indicate lack of interest by companies for the things they are selling? Maybe we can trade stock on that premise!
Re: Yahoo reveals its new logo
#69Re: Yahoo reveals its new logo
#70I wonder if the bevel on Google's logo inspired them to do it as well because they feel that it signals "search engine" or something.