I think a huge problem in today's big-data mentality is that few have the guts to make a bold decision based simply on good taste. Everything gets over-analyzed to ad nauseum, much like this ridiculous choice for a new logo. This process that Yahoo went through for the logo is death by committee x 1000. And the irony is that people preferred the original logo the best, or didn't care between the two logos that looked most similar to the original logo.
Yahoo showed us 30 days of logos. Here’s the one consumers liked best
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Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#42The board of logos looks like something you'd expect if you went to 99designs and posted: "Billion dollar company needs new logo; winner gets $125! Must use one color, be tiny as hell, wording only, no art. Winner will be selected after 30 days of voting by end users. Please, no imagination; we do not want to scare Grandma away from her 'google'."
Its incredible how we think popularity means correct. The "best" logo via this methodology is very similar to the current one. Yahoo has this "old" and "cookiecutter" image that's bad enough. This just makes it worse. I can't imagine real designers thinking these designs and this popularity contest mentality is remotely good. Seems like something a ma and pa company would do because they didn't know better. Also, try…
I like purple.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#43Is it just me, or were none of these logos inspiring in any way? The winner logo even seems to have a glitch (too much space between "Y" and "A").
The only one I remotely liked was Day 11. I hate the old one and think they need a completely fresh start that signifies a new era.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#44It's important to note that this article and survey were written and executed by Survata, under no guidance from Yahoo, and that the results are not the "Yahoo sanctioned" winner of all the logos. I think at initial glance this isn't obvious.
OP here. That's correct. This is work of Survata not Yahoo. I see how the title might suggest a connection, but that was not our intent.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#45It's important to note that this article and survey were written and executed by Survata, under no guidance from Yahoo, and that the results are not the "Yahoo sanctioned" winner of all the logos. I think at initial glance this isn't obvious.
Right. And they only tested 5 logos picked at random from the first 28 that Yahoo presented. They may not even have picked the "best" 5 out of that lot. So really... this whole blog post was click bait. I'd never heard of Survata before... but now I have... for better or worse.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#46It's important to note that this article and survey were written and executed by Survata, under no guidance from Yahoo, and that the results are not the "Yahoo sanctioned" winner of all the logos. I think at initial glance this isn't obvious.
The data also comes from those highly annoying survey walls, so take with a grain of salt. As in, "before we let you view the content you want, complete this survey."
Personally, I find these rather blogspammy.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#47The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
Perhaps familiarity is in fact part of the definition of the "best "logo. After all, a logo serves no other purpose than recognition. Companies routinely spend a great deal of money ensuring that their logo, colors, interior decor, etc etc, all make people go "Oh yeah! That's [X]!"
True, but there is also potential for some re-branding here. Maybe one of them is more "hip" and "fun" but people don't associate it with the Yahoo! brand.
Ideally you would have different people use different logos and then you'd survey them after a year or 6 months; once they're more used to "their" new logo.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#48The board of logos looks like something you'd expect if you went to 99designs and posted: "Billion dollar company needs new logo; winner gets $125! Must use one color, be tiny as hell, wording only, no art. Winner will be selected after 30 days of voting by end users. Please, no imagination; we do not want to scare Grandma away from her 'google'."
Its incredible how we think popularity means correct. The "best" logo via this methodology is very similar to the current one. Yahoo has this "old" and "cookiecutter" image that's bad enough. This just makes it worse. I can't imagine real designers thinking these designs and this popularity contest mentality is remotely good. Seems like something a ma and pa company would do because they didn't know better. Also, try…
Objectively I think rainbows are worse than purple, but it works for Google.
I think the purple really sets them aside. HN is orange, Reddit is light blue, Facebook is darker blue, Yahoo is purple. shrug
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#49It's important to note that this article and survey were written and executed by Survata, under no guidance from Yahoo, and that the results are not the "Yahoo sanctioned" winner of all the logos. I think at initial glance this isn't obvious.
Right. And they only tested 5 logos picked at random from the first 28 that Yahoo presented. They may not even have picked the "best" 5 out of that lot. So really... this whole blog post was click bait. I'd never heard of Survata before... but now I have... for better or worse.
The way I understand it, each user surveyed got five random logos, but not the same ones. Over the entire population, all the logos were surveyed and the "winningest" ones are presented as the highest rank (see the last chart with the full matrix of which logos won against which others).
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#50As a designer, this whole process is degrading, frustrating and reminiscent of the worst clients I've had throughout my career. I'm not sure if they are trying to make it look like they want to appease the people, but if I were working in-house over there, watching all of these awful designs roll out would just crush me and make me question what they think my worth is. I'm hoping the whole thing turns out to be a jok…
There is possibly more than just design at stake here. It can be a really difficult technical and cultural problem to get such a large website to the point where they are capable of changing their site every day - and ostensibly compare the impact of each change on their metrics.
It can also be difficult for a company so firmly rooted in one brand identity to make a 'big bold change'. Forcing this type of churn onto the company could make the organization more comfortable with change, and could lead to an actual 'big bold change'.
I don't know if any of this will happen, but large organization often have a lot more to balance than just having one designer come up with what they think is right.