Yahoo showed us 30 days of logos. Here’s the one consumers liked best
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Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#2Is it just me, or were none of these logos inspiring in any way? The winner logo even seems to have a glitch (too much space between "Y" and "A").
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#3Is it just me, or were none of these logos inspiring in any way? The winner logo even seems to have a glitch (too much space between "Y" and "A").
They only tested variations on type face and layout. They didn't offer any completely different logo options that split from the familiar.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#4Is it just me, or were none of these logos inspiring in any way? The winner logo even seems to have a glitch (too much space between "Y" and "A").
Is it just me, or is this winner logo the one most similar to the original logo?
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#5Is it just me, or were none of these logos inspiring in any way? The winner logo even seems to have a glitch (too much space between "Y" and "A").
Is it just me, or is this winner logo the one most similar to the original logo?
It's not just you. That's actually the whole point of the article. Did you even RTFA?:
"Our findings from Yahoo’s “30 days of change” campaign suggest it should stick to something familiar. So, for Yahoo’s sake, we hope the new logo announced tomorrow will remind users of its graphical heritage."
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#6This reminds of the famous tea kettle parable.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#7I think Peter Griffin said it best. Oh my god, who the hell cares?
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#8This seems like it could have been a terrific genetic algorithm experiment in picking the new logo - create populations of the logo with variation in shape, font, spacing, and whatever else they could think of. Use ratings as the fitness function, and iterate.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#9I think Peter Griffin said it best. Oh my god, who the hell cares?
Everyone, without even knowing it.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#10Yahoo is overthinking this.
People liked that logo because you can read it easily, and it looks like a logo not just a word.