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Yahoo showed us 30 days of logos. Here’s the one consumers liked best

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Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#11

Post by rajivtiru »

cmarschner wrote: post #2

Is it just me, or were none of these logos inspiring in any way? The winner logo even seems to have a glitch (too much space between "Y" and "A").

Here is the complete list:http://www.yahoo.com/dailylogo

While I think they were all slightly boring, they were quite varied in design. I like Day 2.

Also, how is that spacing a glitch? Maybe it is by design? Since the whole point of this is to play with typeface, letter spacing and other creative ideas.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#12

Post by pstack »

Recoil42 wrote: post #5
Apocryphon wrote: post #4

Earlier quoted context omitted.

Is it just me, or is this winner logo the one most similar to the original logo?

It's not just you. That's actually the whole point of the article. Did you even RTFA?: "Our findings from Yahoo’s “30 days of change” campaign suggest it should stick to something familiar. So, for Yahoo’s sake, we hope the new logo announced tomorrow will remind users of its graphical heritage."

In which case, they really should just stick with the original. If they really want to change their imaging a bit, they need to go hire Hardgay.

Hardgay goes to Yahoo!: https://www.youtube.com/watch?v=KSD8edviajE

Seriously, I might use Yahoo! for something or another for the first time in fifteen years, if they lead their imaging campaign with him.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#13

Post by andrewljohnson »

"...for Yahoo’s sake, we hope the new logo announced tomorrow will remind users of its graphical heritage."

That the logo should "remind" people of the old one seems correct, but too close to the old one would be a mistake.

These days, it seems like Yahoo management is caring more and more about its image to non-users. For that purpose, they might be better off keeping some of the testably preferred characteristics, but taking a sharp right on others to rewire the brand.

Same great Yahoo, new chocolate filling.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#14

Post by wahsd »

Isn't the "winner" the current crumby logo? I would suspect that beyond any kind of validity questions from the surveyed cohort that there is a significant bias built in. Humans are kind of silly that they will always choose that which is familiar over that which is not, no matter how stupid or silly the familiar is. People have to heavily be told what they want, because people also don't like thinking. It is the very core of our society in particular, but also generally so.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#15

Post by zpk »

They spent 30 days on logos meanwhile butchered their sports site. So many errors and so many inconsistencies, you can't even look at player game logs anymore. One page is all in black, while others have the old look(better) in white.

And the kicker is that they role it out a 2 weeks before fantasy football starts. You cannot even move to another site in time.

All this time spent on self promotion, and so little spent on execution.

I am a frustrated consumer, and all I get are logos for 30 days....who gives a blank.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#16

Post by hisham_hm »

mfrisbie wrote: post #8

This seems like it could have been a terrific genetic algorithm experiment in picking the new logo - create populations of the logo with variation in shape, font, spacing, and whatever else they could think of. Use ratings as the fitness function, and iterate.

That would create the blandest option, the epitome of "meh".

For a similarly inspired experiment in art, see http://denisdutton.com/most_wanted.htm

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#17

Post by twoodfin »

mfrisbie wrote: post #8

This seems like it could have been a terrific genetic algorithm experiment in picking the new logo - create populations of the logo with variation in shape, font, spacing, and whatever else they could think of. Use ratings as the fitness function, and iterate.

I suspect that winning online surveys is not a good fitness function for a successful logo.

I'm reminded of the spat over the London Olympics logo. Say what you will about the chosen design, many of the "better" alternatives offered to much acclaim were completely unsuitable. In particular, I remember one was a takeoff of the London Underground logo, which, while doubtlessly sure to be popular in online polls, rather missed the point of creating something distinctive.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#20

Post by mratzloff »

By a large margin, users prefer a slanted exclamation mark, serif font, uneven baseline, and uppercase letters.

Now, the selected logo was almost identical to the current logo, except with a sans serif font. But wait... don't users prefer serif fonts?

So wouldn't a truly representative test also measure the logos against the current logo? Did Yahoo perform this kind of sanity check when trying to choose a new logo, I wonder?

And as a side note, I just want to say... some of those Yahoo logos are truly terrible.

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