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KitKat's new website

kitkat.com

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Re: KitKat's new website

#151
post #68

Earlier quoted context omitted.

The Mac doesn't use smooth scrooling, but naturalistic scrolling: It scrolls exactly as you move your fingers. Smooth scrolling is more of a scroll wheel feature.

It's also magical, its operating system is compatible with all forms of beverages, and if Steve jobs were around the magic mouse would of become the magic handjob. Enough.

I think this is a rage post against something Mac but I'm not following what it is in response to?

Re: KitKat's new website

#152
post #66

Adding to my history when I _scroll_ is just a terrible decision.

Their implementation is horrible and completely unnecessary. Pretty as it was, it's one of the worst UX I've seen all year.

It's possible, easy even, to achieve the same page scroll results (and even deep-linking fragments if that's a requirement) without taking over the browser history.

Kind of shameful, really.

Re: KitKat's new website

#154
post #38

Already been covered https://news.ycombinator.com/item?id=6323572

The differences between the comments posted so far in the two threads seem to illustrate the importance of the submission title.

I have lost faith in the comments long time ago here, I only read the comments for interesting links or to transform into Captain Obvious ..

Re: KitKat's new website

#155
i am utterly amazed. 124 comments for a fucking advertisement site? What's wrong with this society? And worst, it doesn't work with lynx.

Re: KitKat's new website

#156

Ugh, read the small print section. Horrible, designed by committee to attempt to sound like their audience. I sometimes find these quite revealing, although irritating. It shows how they perceive the people they are targeting with a product. In this case we are flighty, feckless, caught up in a culture full of meaningless catch phrases. They have mistaken the irreverence and playfulness of the y,z gen for low brow in…

I thoroughly enjoyed it. So maybe I'm the target audience? Although honestly how anyone could not already be in love with the peanut butter Kit Kat chunky is frankly beyond my ability to comprehend.

I loved the overall site. I'm talking specifically about the text at the very bottom of the page, the small print section.

Re: KitKat's new website

#157
post #143

Earlier quoted context omitted.

Yikes, and also probably your computer, and possibly your car. And I was having such a nice morning. Now I feel like I need to work out how much money I need to give to an effective charity or something to offset the bad that I'm doing when I buy my next phone or computer.

Keep in mind that as long as you're driving the economy (by production or consumption), you're enabling whatever pre-existing incentive-structures the economy supports. $5 of vegan bread gives the grocery store five more dollars, which it will then use to pay that loss-leader butchery that brings in the saturday shoppers, etc. Putting $1.50 in a vending machine to buy a Nestle-competitor's product, results in the ven…

Those are good points, but I disagree that individuals cannot influence entrenched players by changing their purchasing decisions. Here's how it can happen:

1. A large chunk of people buy the Fairphone. Let's pretend it's 500,000.

2. Samsung notices this. Of course they don't care about that tiny amount of competition, but they do care about competing with Apple.

3. Samsung commissions a study. They find that of the respondents, 0.5% answer "yes" to "Have you bought, or do you plan to buy a Fairphone or other specialty phone which uses conflict-free materials". When asked "If not, which of the following reasons describes why?", 25% answer "I don't want to take a chance with an unknown manufacturer."

4. From this, they conclude that they can expect to sell roughly 20 million additional phones if they (and they alone among major manufacturers) if they switch to conflict-free materials. That is NSFPMS/HB = 20 million, where

  NS = non-Samsung marketshare ~= 75%
  FF = Fairphone sales = 500,000
  MS = % who would buy a mainstream conflict-free phone = 25%
  HB = % who have already bought/will buy a Fairphone = 0.5%
5. Every other major manufacturer does the same calculation, and suddenly conflict-free materials are a standard feature.

Now obviously this is an oversimplification. The numbers are made up, Samsung would also add in some uncertainty about customers doing what they say they will do, I haven't taken into account the cost difference for the materials, those survey questions are atrociously designed, etc. But you get the point.

Re: KitKat's new website

#158
post #27

Nice looking site. But why associate your product with junk food?

Android Jelly Bean? Android Ice Cream Sandwich? Android Honeycomb (ok that's not necessarily junk food). Android Eclair, Donut and Cupcake? It's been "junk food" since 1.5.

True, though so far it was less obvious, as in they're non "processed" snacks and deserts, and not brand names (as far as I can tell, maybe for North Americans it is more obvious?)

Re: KitKat's new website

#159
post #142
post #112

Earlier quoted context omitted.

But it's a co-branding strategy with a company that is widely condemned as having some horrible (and illegal) practices. It's trivially easy to find these. I cannot believe that anyone at the largest search engine company in history failed to find or read criticism of Nestle before announcing the co branding. The only conclusion to draw is that Google knew about, and did not care about, the criticism of Nestle. Why n…

Another possible conclusion is that they selected a few possibilities, including other K-desserts (Kakao? no, too Cocoa; Kremlin Cake? too sovietic; Kaki jam? Weird, too Chinese; etc) and decided the less bad one was Kitkat. I'd say the problem is to be too systematic. Same with Ubuntu Zoomy Zoo and Apple iSeries. Would a writer submit himself to such a gimmick for his book's names? However, my main grip again Kitkat…

> Would a writer submit himself to such a gimmick for his book's names?

You'd be surprised! Some of these are weaker than others.

Stephanie Plum (By Janet Evanovich) start "One for the money", "two for the dough", "three to get deadly", "four to score", etc etc. (https://duckduckgo.com/c/Stephanie_Plum_books)(This is a terrible website)(http://stephanieplum.com/)

Hannah Swenson, 'murder she baked', has food in each title (and a recipe in each book) (admittedly, the titles aren't in any order) (http://www.amazon.co.uk/s/ref=nb_sb_ss_i_0_14?url=search-ali...)

(http://www.amazon.co.uk/Janet-Evanovich/e/B000APXTY4/ref=sr_...)

Women's Murder club. Each title starts with an incremented digit. "1St to die", "2nd chance", "3rd degree", etc. (http://www.jamespatterson.com/books_wmc.php#.Uigpk9KRC0I)

Alex Cross, (By James Patterson) starting to get Children's nursery rhymes in the titles. (http://www.jamespatterson.com/books_alex_cross.php#.UigpyNKR...)

Cal Murphy (by Jack Patterson) uses Cross in the title - "Cross Hairs", "Cross the Line", "Triple Cross". (http://www.amazon.co.uk/Jack-Patterson/e/B0098F2E48/ref=ntt_...) (This last one feels odd - the author name is close to James Paterson, and the series titling uses a word ('cross') that happens to be the name of the James Paterson protagonist.

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